Taiwan Launches “True Love Taiwan” Campaign and Social Media Promotion to
Highlight Taiwan’s Drink Culture。

San Francisco, California (August 5, 2021) – Taiwan Tourism Bureau launched its latest campaign,
“True Love Taiwan,” in the San Francisco Bay Area in partnership with Truedan, a Taiwanese
bubble milk tea brand. The campaign will last for one month for consumers to visit the selected
stories and participate in the promotion to win a Taiwan x Truedan gift card.

Taiwan celebrates a variety of food and drink cultures. More than 20,000 tons of tea are produced
on the island annually, and much of Taiwan’s modern history and culture is closely connected to
the tea trade and the traditions, customs and rituals that go along with tea consumption. A
popular variation is cold teas that are infused with other beverages, such as milk or fruits;
sometimes jelly or tapioca pearls are added, too. Known as a well-known beverage around the
world, bubble milk tea has been seen as the national drink in Taiwan since the late 1990s.

To introduce food and drink culture and provide inspiration for traveling to Taiwan, Taiwan
Tourism Bureau and Truedan developed a summer travel-themed photo booth area at the Truedan
stores in Daly City Westlake Center.

The director of the Taiwan Tourism Bureau San Francisco office, Linda Lin, said, “This campaign
has strategically partnered with Taiwan’s well-known bubble milk tea brand to bring the summer
travel inspiration to consumers while the international travel is not yet lifted. We welcome
consumers in San Francisco to visit the stories enjoying Taiwan’s classic bubble tea and dream of
the next trip to Taiwan. The Taiwan Tourism Bureau will provide further updates regarding the
border reopening.”

Consumers will have a chance to win a gift card for free drinks from Truedan, which is valid for
three months. To participate in the promotion, simply follow the two steps listed below between
August 5 and September 5:

● Take a photo with our custom-designed “Summer Pool Party” themed backdrop featuring
Taiwan brand ambassador Oh!Bear in Truedan stores
● Upload the photo to Instagram and tag @taiwantourism.na and @truedan.norcal
Consumers can also purchase the gift cards from the stores to receive complimentarily
Oh! Bear branded swag.

ABOUT THE TAIWAN TOURISM BUREAU
The Taiwan Tourism Bureau is the official government agency responsible for domestic and
international tourism policy development and execution. There are three North American Tourism
Offices located in New York, Los Angeles and San Francisco.
For information about Taiwan, please visit: eng.taiwan.net.tw