{"id":250107,"date":"2023-11-25T08:46:45","date_gmt":"2023-11-25T16:46:45","guid":{"rendered":"https:\/\/newsforchinese.com\/v3\/?p=250107"},"modified":"2023-11-25T08:47:24","modified_gmt":"2023-11-25T16:47:24","slug":"black-friday%e5%85%a8%e7%be%8e%e6%b6%88%e8%b2%bb%e8%80%85%e6%94%af%e5%87%ba%e9%a0%90%e8%a8%88%e9%81%949660%e5%84%84%e5%85%83","status":"publish","type":"post","link":"https:\/\/newsforchinese.com\/v3\/2023\/11\/25\/black-friday%e5%85%a8%e7%be%8e%e6%b6%88%e8%b2%bb%e8%80%85%e6%94%af%e5%87%ba%e9%a0%90%e8%a8%88%e9%81%949660%e5%84%84%e5%85%83\/","title":{"rendered":"Black Friday\u5168\u7f8e\u6d88\u8cbb\u652f\u51fa\u9810\u8a089660\u5104\u5143"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday\u4ecd\u7136\u662f\u4e00\u5e74\u4e2d\u6700\u7e41\u5fd9\u7684\u8cfc\u7269\u65e5\u3002\u9810\u8a08\u5168\u7f8e\u6d88\u8cbb\u8005\u652f\u51fa\u5c07\u9ad8\u90549660\u5104\u5143\uff0c\u8207\u53bb\u5e74\u76f8\u6bd4\u589e\u52a0\u7d04300\u5104\u5143\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">National Retail Federation\u8868\u793a\uff0c\u9810\u8a08\u9031\u4e94\u548c\u6574\u500b\u9031\u672b\u5c07\u67091.3\u5104\u8cfc\u7269\u8005\u5149\u9867\u5546\u5e97\u3002\u5305\u62ec\u7db2\u4e0a\u8cfc\u7269\u8005\u5728\u5167\u9810\u8a08\u67091.82\u5104\u8cfc\u7269\u8005\uff0c\u8207\u53bb\u5e74\u76f8\u6bd4\u589e\u52a0\u4e861570\u842c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u611f\u6069\u7bc0\u9031\u672b\u662f\u4e00\u5e74\u4e2d\u6700\u7e41\u5fd9\u8cfc\u7269\u65e5\u4e2d\u7684\u5e7e\u5929\uff0c\u9019\u662f\u56e0\u70ba\u6d88\u8cbb\u8005\u559c\u6b61\u5728\u9019\u500b\u6642\u5019\u70ba\u670b\u53cb\u548c\u89aa\u4eba\u8cfc\u8cb7\u5b8c\u7f8e\u79ae\u7269\u7684\u50b3\u7d71\uff0c\u300dNRF\u7e3d\u88c1\u517c\u9996\u5e2d\u57f7\u884c\u5b98Matthew Shay\u8868\u793a\u3002\u300c\u96f6\u552e\u5546\u5df2\u70ba\u9019\u4e00\u6642\u523b\u6e96\u5099\u4e86\u5e7e\u500b\u6708\u3002\u4ed6\u5011\u5132\u5099\u5145\u8db3\uff0c\u96a8\u6642\u6e96\u5099\u5728\u6574\u500b\u5047\u65e5\u671f\u9593\u5e6b\u52a9\u9867\u5ba2\u4ee5\u5f88\u597d\u7684\u50f9\u683c\u627e\u5230\u4ed6\u5011\u60f3\u8981\u7684\u79ae\u7269\u548c\u5176\u4ed6\u7269\u54c1\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday\u662f\u7b2c\u4e8c\u5927\u8cfc\u7269\u65e5\uff0cNational Retail Federation\u9810\u6e2c\u5c07\u67097100\u842c\u5de6\u53f3\u7684\u8cfc\u7269\u8005\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5118\u7ba1\u901a\u8ca8\u81a8\u8139\u4f3c\u4e4e\u5728\u589e\u52a0\uff0c\u4f46\u52de\u5de5\u90e8\u8868\u793a\uff0c\u901a\u8ca8\u81a8\u8139\u7387\u5be6\u969b\u4e0a\u6b63\u5728\u653e\u7de9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WalletHub\u5c08\u5bb6\u8868\u793a\uff0c\u7531\u65bc\u901a\u8ca8\u81a8\u8139\uff0c\u4eca\u5e74\u8d85\u904e\u4e09\u5206\u4e4b\u4e00\u7684\u7f8e\u570b\u4eba\u4e0d\u9001\u79ae\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wall Street Journal\u5831\u5c0e\uff0c\u7531\u65bc\u4f9b\u61c9\u93c8\u554f\u984c\uff0c\u4eca\u5e74\u96fb\u8996\u3001\u667a\u80fd\u624b\u6a5f\u548c\u50a2\u4ff1\u7b49\u79ae\u7269\u90fd\u5728\u6e1b\u5c11\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a31\u591a\u96f6\u552e\u5546\u5c07\u4ea4\u6613\u6642\u9593\u7bc4\u570d\u64f4\u5927\u5230\u5e74\u5e95\uff0c\u800c\u4e0d\u662f\u4e00\u5929\u3002\u5c08\u5bb6\u5efa\u8b70\u8cfc\u7269\u8005\u9032\u884c\u8abf\u67e5\uff0c\u5305\u62ec\u5728\u8cfc\u7269\u524d\u6aa2\u67e5\u6240\u6709\u4e0d\u540c\u5546\u5e97\u7684\u50f9\u683c\uff0c\u770b\u770b\u4e00\u4e9b\u5546\u5e97\u7684\u50f9\u683c\u662f\u5426\u5339\u914d\u3002<\/p>\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"local,news\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1700902005\"\r\n\t            data-title=\"Black Friday\u5168\u7f8e\u6d88\u8cbb\u652f\u51fa\u9810\u8a089660\u5104\u5143\" \r\n\t            data-home=\"https:\/\/newsforchinese.com\/v3\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Black Friday\u4ecd\u7136\u662f\u4e00\u5e74\u4e2d\u6700\u7e41\u5fd9\u7684\u8cfc\u7269\u65e5\u3002\u9810\u8a08\u5168\u7f8e\u6d88\u8cbb\u8005\u652f\u51fa\u5c07\u9ad8\u90549660\u5104\u5143\uff0c\u8207\u53bb\u5e74\u76f8\u6bd4\u589e\u52a0\u7d04300\u5104\u5143\u3002<\/p>\n","protected":false},"author":1001022,"featured_media":250109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[7,131],"tags":[],"series":[],"class_list":["post-250107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","category-news"],"aioseo_notices":[],"featured_image_urls":{"medium":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-300x200.webp","thumbnail":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-150x150.webp","post-thumbnail-size":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-600x330.webp","round-personnel-size":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-400x400.webp","small-grid-size":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-400x300.webp","portrait":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-500x400.webp","post-widget-left-featured":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-600x350.webp","post-board-1-2":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-450x400.webp","post-board-2-2":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday-600x332.webp"},"appp_media":null,"episode_featured_image":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2023\/11\/Black-Friday.webp","episode_player_image":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2022\/11\/avatars-DFF30y5My1u3eZvX-2nXMSw-original.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/newsforchinese.com\/v3\/feed\/podcast\/%e8%80%81%e4%b8%ad%e5%bb%a3%e6%92%ad%e9%9b%bb%e5%8f%b0","embedCode":"<blockquote 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2013","format":false,"excerpt":"\u66fe\u7d93\u88ab\u8cb6\u4f4e\u70ba\u7db2\u8def\u5546\u5bb6\u7684\u4e00\u500b\u884c\u92b7\u5671\u982d\uff0cCyber\u00a0Monday\uff08\u7db2\u8cfc\u661f\u671f\u4e00\uff09\u5982\u4eca\u5df2\u6210\u70ba\u5047\u65e5\u5b63\u6700\u70ba\u91cd\u8981\u7684\u4e00\u500b\u92b7\u552e\u65e5\u3002\u4eca\u5e74\u7db2\u8cfc\u661f\u671f\u4e00\u7684\u92b7\u552e\u984d\u5275\u4e86\u8a18\u9304\uff0c\u7b97\u662f\u88dc\u511f\u4e86\u611f\u6069\u7bc0\u9031\u672b\u92b7\u552e\u9eef\u6de1\u7684\u907a\u61be\u3002 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\u9031\u516d\u4e0a\u5348\u5728Concord\u7684Target\uff0c\u65b0\u7f55\u5e03\u5e0c\u723e\u5ddeMeredith\u5c45\u6c11Courtney Weitz\u6311\u4e86\u4e00\u4e9b\u5c0f\u79ae\u7269\u3002\u9ed1\u9031\u4e94\u548c\u611f\u6069\u7bc0\u5979\u7121\u6cd5\u53bb\u9019\u5bb6\u5546\u5e97\uff0c\u56e0\u70ba\u5979\u5fc5\u9808\u5de5\u4f5c\u3002 \u300c\u6211\u5728\u7db2\u4e0a\u770b\u4e86\uff0c\u6c92\u6709\u627e\u5230\u4efb\u4f55\u6211\u60f3\u8981\u7684\uff0c\u300d24\u6b72\u7684Weitz\u8aaa\u3002\u300c\u6211\u53ea\u662f\u4f86\u627eSwiffer\u548c\u7259\u818f,\u4e0d\u904e\uff0c\u6211\u96e2\u958b\u6642\u5e36\u8d70\u7684\u53ef\u4e0d\u6b62\u53ea\u6709\u5b83\u5011\u3002\u300d \u7c21\u800c\u8a00\u4e4b\uff0cNational Retail Federation\u9810\u8a08\u6d88\u8cbb\u8005\u5c07\u572811\u6708\u548c12\u6708\u82b1\u8cbb6558\u5104\u5143\u3002\u9019\u4e00\u91d1\u984d\u8f03\u4e0a\u5e74\u540c\u671f\u589e\u95773.6%\u3002","rel":"","context":"In 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Day\u6d88\u8cbb\u8005\u7dda\u4e0a\u6d88\u8cbb\u5275\u4e0b64\u5104\u5143\u65b0\u7d00\u9304\u3002\u8996\u983b\u904a\u6232\u4e3b\u6a5f\u3001\u96fb\u5b50\u7522\u54c1\u53ca\u5bb6\u7528\u96fb\u5668\u6210\u70ba\u96d9\u65e5\u92b7\u91cf\u589e\u5e45\u6700\u5927\u54c1\u985e\u3002\u8a72\u6a5f\u69cb\u6307\u51fa\uff0c\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u8cfc\u7269\u670d\u52d9\u8207\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u7522\u751f\u986f\u8457\u5f71\u97ff\u3002 \u8207\u6b64\u540c\u6642\uff0c\u8edf\u9ad4\u516c\u53f8Salesforce\u4f30\u7b97\uff0cBlack Friday\u7dda\u4e0a\u92b7\u552e\u984d\u7f8e\u570b\u9054180\u5104\u5143\uff0c\u5168\u7403\u9054790\u5104\u5143\u3002 \u96fb\u5546\u5e73\u81faShopify\u5247\u8868\u793a\uff0c\u5b83\u7684\u5546\u5bb6\u5728Black Friday\u5168\u7403\u6536\u7a6b\u5275\u7d00\u9304\u768462\u5104\u5143\u92b7\u552e\u984d\u3002\u64da\u9019\u5bb6\u52a0\u62ff\u5927\u516c\u53f8\u7d71\u8a08\uff0c\u5cf0\u503c\u6642\u6bb5\u6bcf\u5206\u9418\u92b7\u552e\u9054510\u842c\u5143\uff0c\u7f8e\u599d\u548c\u670d\u88dd\u985e\u76ee\u4f4d\u5c45\u524d\u5217\u3002 Black Friday\u4e0d\u518d\u662f\u4ee5\u524d\u5348\u591c\u5546\u5834\u4eba\u7fa4\u958b\u9580\u5927\u6436\u8cfc\u6df7\u4e82\u7684\u92b7\u552e\u6d3b\u52d5\u3002\u8d8a\u4f86\u8d8a\u591a\u6d88\u8cbb\u8005\u8f49\u5411\u7dda\u4e0a\u4ea4\u6613\uff0cThanksgiving Day\u5f8c\u5728\u8212\u9069\u7684\u5bb6\u4e2d\u8cfc\u7269\uff0c\u6216\u8005\u9078\u64c7\u5728\u96f6\u552e\u5546\u73fe\u5728\u63d0\u4f9b\u7684\u66f4\u9577\u4fc3\u92b7\u6d3b\u52d5\u4e2d\u64f4\u5927\u6d88\u8cbb\u3002 \u56e0\u6b64\uff0c\u5be6\u9ad4\u5e97\u5ba2\u6d41\u91cf\u6301\u7e8c\u6e1b\u5c11\u3002RetailNext\u521d\u6b65\u6578\u64da\u986f\u793a\uff0c\u5168\u570bBlack Friday\u5ba2\u6d41\u91cf\u6bd42024\u5e74\u4e0b\u964d3.6%\u3002 \u5c08\u5bb6\u9810\u8a08\uff0c\u9031\u672b\u5047\u671f\u6d88\u8cbb\u5c07\u7e7c\u7e8c\u589e\u52a0\u3002\u5728\u96fb\u5b50\u5546\u52d9\u65b9\u9762\uff0cAdobe\u9810\u8a08\u5168\u570b\u8cfc\u7269\u8005\u9031\u516d\u518d\u82b1\u8cbb55\u5104\u5143\uff0c\u9031\u65e5\u518d\u82b1\u8cbb59\u5104\u5143\uff0c\u7136\u5f8c\u5728Cyber Monday\u9054\u5230\u4f30\u8a08\u7684142\u5104\u5143\u5cf0\u503c-\u9019\u5c07\u5275\u4e0b\u53c8\u4e00\u500b\u7d00\u9304\u3002 \u4e0d\u904e\uff0c\u50f9\u683c\u4e0a\u6f32\u53ef\u80fd\u662f\u5176\u4e2d\u4e00\u4e9b\u6578\u64da\u5f62\u6210\u7684\u539f\u56e0\u3002\u53bb\u5e74\uff0c\u7e3d\u7d71Donald Trump\u5c0d\u5916\u570b\u9032\u53e3\u5546\u54c1\u5fb5\u6536\u7684\u9023\u4e32\u95dc\u7a05\u4f7f\u4f01\u696d\u548c\u5bb6\u5ead\u90fd\u611f\u5230\u7dca\u5f35\u3002\u6839\u64da\u8ca1\u653f\u90e8\uff0c\u806f\u90a6\u653f\u5e9c\u5728\u622a\u81f39\u670830\u65e5\u7684\u8ca1\u653f\u5e74\u5ea6\u6536\u52301950\u5104\u5143\u95dc\u7a05\u3002 \u5118\u7ba1\u7e3d\u9ad4\u652f\u51fa\u589e\u52a0\uff0cSalesforce\u767c\u73fe\u5168\u570b\u8cfc\u7269\u8005Black Friday\u7d50\u8cec\u5546\u54c1\u6e1b\u5c11\uff08\u6bd4\u53bb\u5e74\u4e0b\u964d2%\uff09\u3002\u8a72\u516c\u53f8\u6307\u51fa\uff0c\u8a02\u55ae\u91cf\u4e5f\u4e0b\u964d1%\uff0c\u5e73\u5747\u552e\u50f9\u4e0a\u6f327%\u3002 \u4eca\u5e74\u7684\u5047\u65e5\u6d88\u8cbb\u71b1\u6f6e\u5728\u6d88\u8cbb\u8005\u7d93\u6fdf\u4e0d\u78ba\u5b9a\u6027\u52a0\u5287\u60c5\u6cc1\u4e0b\u5306\u5306\u5230\u4f86\u3002\u9664\u4e86\u95dc\u7a05\uff0c\u516c\u5171\u548c\u79c1\u71df\u90e8\u9580\u54e1\u5de5\u4e5f\u5728\u4f01\u696d\u88c1\u54e1\u548c43\u5929\u653f\u5e9c\u505c\u64fa\u5f8c\u907a\u75c7\u4e2d\u52aa\u529b\u61c9\u5c0d\u5de5\u4f5c\u4fdd\u969c\u7684\u7126\u616e\u3002 \u5c0d\u65bc11\u6708\u81f312\u6708\u6574\u500b\u5047\u65e5\u5b63\uff0cNational Retail 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2016","format":false,"excerpt":"\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u7db2\u4e0a\u96f6\u552e\u4e3b\u5c0e\u5047\u65e5\u96f6\u552e\u5b63\u3002 \u96d6\u7136\u6574\u9ad4\u8861\u91cf\u9019\u500b\u5047\u65e5\u5b63\u6210\u529f\u8207\u5426\u9084\u70ba\u6642\u904e\u65e9\uff0c\u4f46\u7814\u7a76\u986f\u793a\u96fb\u5b50\u5546\u52d9\u8207\u5be6\u9ad4\u5e97\u92b7\u552e\u5c0d\u6bd4\u8868\u73fe\u51fa\u5f37\u52c1\u52e2\u982d\u3002 \u6839\u64da\u7db2\u8def\u96f6\u552e\u7814\u7a76\u516c\u53f8Adobe Digital Insights\uff0c\u6d88\u8cbb\u8005\u5728\u611f\u6069\u7bc0\u5f8c\u7684\u9031\u4e00-\u4e5f\u5c31\u662f\u6240\u8b02\u7684Cyber Monday-\u82b1\u4e8634.5\u5104\u5143\u7528\u65bc\u7db2\u4e0a\u4ea4\u6613\u3002 \u9019\u4e00\u92b7\u552e\u6578\u64da\u6a19\u8a8c\u8457\u6709\u53f2\u4ee5\u4f86\u55ae\u65e5\u7db2\u4e0a\u92b7\u552e\u91d1\u984d\u6700\u9ad8\u4e00\u5929\u7684\u8a95\u751f\uff0c\u9019\u5929\u7684\u92b7\u552e\u984d\u8d85\u904e\u4e86\u300c\u9ed1\u9031\u4e94\u300d\u768433.4\u5104\u5143\uff0c\u6bd4\u53bb\u5e74\u540c\u4e00\u6578\u64da\u589e\u957710%\u3002\u5728\u5f9e\u611f\u6069\u7bc0\u5230\u96a8\u5f8c\u9031\u65e5\u9019\u6bb5\u6642\u9593\u5167\uff0c\u5168\u7f8e\u7db2\u4e0a\u96f6\u552e\u92b7\u552e\u7e3d\u984d\u70ba93.6\u5104\u5143\uff0c\u6bd4\u53bb\u5e74\u540c\u671f\u589e\u9577\u8d85\u904e16%\u3002 \u9019\u4e9b\u6578\u64da\u986f\u793a\u5f9e\u5be6\u9ad4\u5e97\u8cfc\u7269\u5411\u96fb\u5b50\u5546\u52d9\u7684\u8f49\u8b8a\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u8f49\u5411\u7db2\u8def\u7814\u7a76\u7522\u54c1\u548c\u5c0b\u627e\u6700\u4f73\u4ea4\u6613\u3002 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Buy\u548cTarget\u7b49\u5927\u578b\u96f6\u552e\u5546\u7684\u6d88\u8cbb\u8005\u91cf\u4e5f\u5f88\u6eab\u548c\u3002\u96a8\u8457\u7576\u65e5\u6642\u9593\u7684\u63a8\u79fb\uff0c\u5ba2\u6d41\u91cf\u5728\u4e00\u4e9b\u5730\u65b9\u6709\u6240\u63d0\u5347\u3002 \u5c0d\u79d1\u6280\u624b\u6bb5\u6709\u8a8d\u77e5\u7684\u7063\u5340\u8cfc\u7269\u8005\u4e5f\u6bd4\u5176\u4ed6\u4eba\u66f4\u6709\u53ef\u80fd\u8f49\u5411\u79fb\u52d5\u548c\u96fb\u5b50\u5546\u52d9\u3002\u64da\u76f8\u95dc\u6578\u64da\uff0c\u5168\u7f8e\u5927\u7d0440%\u7684\u6d88\u8cbb\u8005\u9019\u500b\u5047\u65e5\u5b63\u6253\u7b97\u7db2\u4e0a\u8cfc\u8cb7\uff0c\u5728\u7063\u5340\u9019\u500b\u6bd4\u4f8b\u8df3\u5347\u523058%\u3002 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1.5x"},"classes":[]},{"id":90903,"url":"https:\/\/newsforchinese.com\/v3\/2014\/10\/29\/%e8%81%96%e8%aa%95%e7%af%8010%e6%9c%88%e4%be%86%e8%87%a8%ef%bc%9f22%e7%be%8e%e5%9c%8b%e4%ba%ba%e5%b7%b2%e9%96%8b%e5%a7%8b%e8%b3%bc%e7%89%a9\/","url_meta":{"origin":250107,"position":4},"title":"\u8056\u8a95\u7bc010\u6708\u4f86\u81e8\uff1f22%\u7f8e\u570b\u4eba\u5df2\u958b\u59cb\u8cfc\u7269","author":"Raymond","date":"October 29, 2014","format":false,"excerpt":"\u4eca\u5e74\u5c0d\u7f8e\u570b\u96f6\u552e\u696d\u4f86\u8aaa\u662f\u76f8\u7576\u8271\u82e6\u7684\u4e00\u5e74\uff08tough year for U.S. 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