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\u8a18\u8005 Pegasus J. 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Analytica)\u64c5\u7528\u5176\u8fd1\u4e5d\u5343\u842c\u7528\u6236\u500b\u8cc7\u4e8b\u4ef6\u88ab\u66dd\u5149\u5f8c\uff0c\u8a0e\u4f10\u8b74\u8cac\u553e\u68c4\u751a\u81f3\u8b3e\u7f75\u4e4b\u8072\u4e0d\u65b7\uff0c\u751a\u81f3\u5f9e\u4e00\u500b\u5916\u6d29\u4e8b\u4ef6\u6f14\u8b8a\u6210\u4e00\u5bb6\u516c\u53f8\u7684\u5546\u696d\u6a21\u5f0f(business model)\u4e4b\u6230\uff0c\u5f9e\u81c9\u66f8\u9ad8\u5c64\u7684\u634d\u885b\u614b\u5ea6\u770b\u5f97\u51fa\u4f86\uff0c\u4ed6\u5011\u8a8d\u70ba\u5236\u5ea6\u65b9\u6cd5\u6216\u8a31\u6709\u554f\u984c\uff0c\u4f46\u6c42\u751f\u65b9\u5f0f\u6c92\u6709\u932f\uff0c\u8a31\u591a\u5c08\u5bb6\u5b78\u8005\u4e5f\u547c\u61c9\u81c9\u66f8\u6709\u5176\u82e6\u8877\uff0c\u751a\u81f3\u67d0\u6b0a\u5a01\u5a92\u9ad4\u4e5f\u5c08\u6b04\u5beb\u9053\uff0c\u77fd\u8c37\u5176\u5b83\u5927\u516c\u53f8\u66f4\u6c92\u6709\u9ad8\u5c1a\u5230\u90a3\u88e1\u53bb\u3002 \u00a0 \u5275\u520a\u767e\u9918\u5e74\u7684\u300a\u6d6e\u83ef\u4e16\u754c\u300b(Vanity Fair)\uff0c\u65bc\u56db\u6708\u4e8c\u65e5\u520a\u767b\u5c08\u6b04\u4f5c\u5bb6Nick Bilton\u4e00\u7bc7\u6587\u7ae0\uff0c\u76f4\u6307\u860b\u679cCEO\u5eab\u514b(Tim Cook)\u7684\u6279\u8a55\u662f\u5de7\u8a00\u4ee4\u8272(glib)\uff0c\u8aaa\uff1a\u300c\u4e8b\u5be6\u4e0a\uff0c\u7956\u514b\u4f2f(Mark Zuckerberg)\u5927\u6982\u662f\u60f3\u505a\u6b63\u78ba\u7684\u4e8b\uff0c\u4e26\u5411\u4ed6\u768422.5\u5104\u5168\u7403\u7528\u6236\uff0c\u4ee5\u53ca\u89ac\u89a6\u4ed6\u5011\u7684\u5ee3\u544a\u5546\u767c\u51fa\u8a0a\u865f\uff0c\u81c9\u66f8\u53ef\u4ee5\u6210\u70ba\u4e00\u500b\u503c\u5f97\u4fe1\u8cf4\u7684\u5e73\u53f0\u3002\u300d \u00a0 \u4e8b\u4ef6\u7684\u8d77\u6e90\u662f\u5eab\u514b\u5169\u6b21\u516c\u958b\u6279\u8a55\u81c9\u66f8\u8ca9\u8ce3\u7528\u6236\u500b\u8cc7\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u7b2c\u4e00\u6b21\u662f3\u670824\u65e5\u5728\u5317\u4eac\u7684\u4e2d\u570b\u958b\u767c\u8ad6\u58c7\u4e0a\uff0c\u63a5\u53d7\u5f6d\u535a\u793e\u8a2a\u554f\u6642\u8aaa\u9053\uff1a\u300c\u9019\u7a2e\u4efb\u4f55\u4eba\u53ef\u4ee5\u4f86\u77e5\u9053\u4f60\u9019\u4e9b\u5e74\u901b\u904e\u90a3\u4e9b\u7db2\u7ad9\u3001\u4f60\u7684\u806f\u7d61\u4eba\u6709\u8ab0\u3001\u4ed6\u5011\u7684\u806f\u7d61\u4eba\u53c8\u6709\u8ab0\u3001\u4f60\u559c\u6b61\u8ab0\u53c8\u4e0d\u559c\u6b61\u8ab0\u4ee5\u53ca\u4f60\u751f\u6d3b\u4e2d\u6bcf\u500b\u7d30\u7bc0\uff0c\u6211\u7684\u770b\u6cd5\u662f\u90fd\u4e0d\u61c9\u8a72\u5b58\u5728\u3002\u300d\u7b2c\u4e8c\u6b21\u5247\u662f3\u670827\u65e5\u5728\u829d\u52a0\u54e5\u81ea\u5bb6\u8209\u8fa6\u7684\u6559\u80b2\u7522\u54c1\u5c55\u4e0a\uff0c\u63a5\u53d7MSNBC\u8207Recode\u8a2a\u554f\u6642\u518d\u5ea6\u63d0\u53ca\uff0c\u800c\u4e14\u8a71\u66f4\u91cd\u5230\u8aaa\u81c9\u66f8\u4f7f\u7528\u7528\u6236\u500b\u8cc7\u7684\u65b9\u5f0f\u5f88\u4e0d\u9053\u5fb7(unethical)\uff0c\u8a8d\u70ba\u6700\u597d\u7684\u76e3\u7ba1\u5c31\u662f\u6c92\u6709\u76e3\u7ba1\uff0c\u8981\u9760\u81ea\u6211\u76e3\u7ba1\u3002\u9084\u9817\u5e36\u8af7\u523a\u610f\u5473\u5730\u8aaa\uff1a\u300c\u4e8b\u5be6\u662f\uff0c\u5982\u679c\u6211\u5011\u62ff\u5ba2\u6236\u4f86\u8cfa\u9322\uff0c\u6216\u5ba2\u6236\u5c31\u662f\u6211\u5011\u7684\u7522\u54c1\uff0c\u6211\u5011\u53ef\u4ee5\u5927\u8cfa\u4e00\u7b46\uff0c\u4f46\u6211\u5011\u9078\u64c7\u4e0d\u9019\u9ebc\u505a\u3002\u300d\u81f3\u65bc\u7956\u514b\u4f2f\u6b63\u8655\u7684\u56f0\u5883\uff0c\u8a18\u8005\u8acb\u4ed6\u8a2d\u8eab\u8655\u5730\u60f3\u4e00\u60f3\uff0c\u4ed6\u5f88\u5805\u6c7a\u5730\u8aaa\uff1a\u300c\u6211\u7d55\u4e0d\u6703\u5728\u9019\u6a23\u7684\u8655\u5883\u4e2d\u3002\u300d \u00a0 \u7956\u514b\u4f2f\u706b\u5927\u4e86\uff0c\u9019\u53ef\u80fd\u6bd4\u6709\u4eba\u5077\u8ce3\u500b\u8cc7\u7d66\u528d\u6a4b\u5206\u6790\u7684\u4e0d\u9053\u5fb7\u884c\u70ba\u66f4\u4ee4\u4ed6\u5192\u706b\uff0c\u56e0\u70ba\u81c9\u66f8\u8207\u8c37\u6b4c\uff0c\u8ddf\u7279\u65af\u62c9\u8207\u860b\u679c\uff0c\u662f\u5169\u7a2e\u5b8c\u5168\u4e0d\u540c\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u5f8c\u8005\u8ce3\u6709\u5f62\u7522\u54c1\u7d66\u9867\u5ba2\uff0c\u524d\u8005\u5247\u662f\u8ce3\u7121\u5f62\u6578\u64da\u7d66\u5ee3\u544a\u5546\uff0c\u96d6\u7136\u4e0d\u90a3\u9ebc\u622a\u7136\uff0c\u4f46\u5275\u696d\u672c\u8cea\u78ba\u5be6\u5982\u6b64\uff0c\u6240\u4ee5\u5eab\u514b\u7684\u6279\u8a55\u67d0\u7a2e\u7a0b\u5ea6\u5728\u5426\u5b9a\u4ed6\u5011\u7684\u751f\u5b58\u65b9\u5f0f\u3002\u7956\u514b\u4f2f\u99ac\u4e0a\u65bc3\u670830\u65e5\u63a5\u53d7\u7db2\u8def\u5a92\u9ad4Vox\u7684\u5275\u8fa6\u4ebaEzra Klein\u5c08\u8a2a\uff0c\u8ac7\u7684\u6771\u897f\u81ea\u7136\u5f88\u591a\uff0c\u4f46\u6700\u5e38\u88ab\u5f15\u7528\u7684\u5247\u662f\u56de\u61c9\u5eab\u514b\u3002\u4ed6\u8aaa\uff1a\u300c\u5982\u679c\u4f60\u60f3\u5efa\u7acb\u4e00\u7a2e\u5e6b\u52a9\u4e16\u4eba\u5f7c\u6b64\u9023\u7d50\u5728\u4e00\u8d77\u7684\u670d\u52d9\uff0c\u76f8\u53cd\u65bc\u67d0\u5bb6\u516c\u53f8\u7684\u300e\u50c5\u50c5\u670d\u52d9\u6709\u9322\u4eba\u300f\uff0c\u90a3\u9ebc\u5ee3\u544a\u662f\u4e00\u500b\u5fc5\u8981\u4e4b\u60e1(necessary evil)\u3002\u300d \u00a0 \u628a\u81ea\u5df1\u7684\u8b00\u751f\u65b9\u5f0f\u8aaa\u6210\u300c\u5fc5\u8981\u4e4b\u60e1\u300d\uff0c\u7684\u78ba\u9700\u8981\u6975\u5927\u52c7\u6c23\uff0c\u96e3\u602aBilton\u8aaa\u4ed6\u662f\u4e00\u4f4d\u4e0d\u6703\u5f9e\u6230\u9b25\u4e2d\u9000\u7e2e\u7684\u4eba\u3002\u81f3\u65bc\u5982\u4f55\u70ba\u9019\u300c\u5fc5\u8981\u4e4b\u60e1\u300d\u8faf\u8b77\uff0c\u4ed6\u5728\u63a5\u53d7CNN\u8a18\u8005Laurie Segall\u7684\u8a2a\u554f\u6642\u8aaa\uff0c\u5927\u773e\u90fd\u4e0d\u77ad\u89e3\u81c9\u66f8\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4ed6\u5f37\u8abf\u81c9\u66f8\u4e0d\u6703\u8ce3\u7528\u6236\u7684\u539f\u59cb\u8cc7\u6599\u7d66\u5ee3\u544a\u516c\u53f8\uff0c\u800c\u662f\u7d93\u4ed6\u5011\u6574\u7406\u904e\u5f8c\u7684\u4eba\u53e3\u985e\u578b\u8cc7\u6599\uff0c\u4f8b\u5982\u559c\u6b61\u68d2\u7403\u768418-20\u6b72\u5973\u5b50\uff0c\u6240\u4ee5\u5ee3\u544a\u5546\u770b\u5230\u7684\u662f\u65cf\u7fa4\u63cf\u8ff0\u3002 \u00a0 \u81c9\u66f8\u71df\u904b\u9577Sheryl Sandberg\u65bc4\u67086\u65e5\u64ad\u51fa\u7684NBC\u201cTODAY\u201d\u7bc0\u76ee\u4e2d\u88ab\u8a18\u8005\u554f\u5230\uff0c\u81c9\u66f8\u6709\u6c92\u6709\u53ef\u80fd\u63d0\u4f9b\u4e00\u7a2e\u5de5\u5177\uff0c\u8b93\u4eba\u5011\u6709\u500b\u6309\u9215\u4f86\u5141\u8a31\u4ed6\u5011\u9650\u5236\u81c9\u66f8\u4f7f\u7528\u4ed6\u5011\u7684\u500b\u8cc7\u4e26\u505c\u6b62\u76ee\u6a19\u6027\u5ee3\u544a\u3002Sandberg\u8aaa\u4ed6\u5011\u516c\u53f8\u6709\u4e0d\u540c\u5f62\u5f0f\u7684\u300c\u9078\u64c7\u4e0d\u8981\u300d(opt-out)\uff0c\u4f46\u5c31\u662f\u6c92\u9019\u4e00\u9846\u842c\u9748\u4e39\u6309\u9215\uff0c\u5979\u8aaa\uff1a\u300c\u6211\u5011\u6c92\u6709\u4e00\u500b\u9019\u9ebc\u9ad8\u6c34\u5e73\u7684\u9078\u64c7\u4e0d\u8981\uff0c\u56e0\u70ba\u90a3\u6703\u662f\u4e00\u500b\u4ed8\u8cbb\u7522\u54c1\u3002\u300d \u00a0 \u9019\u53c8\u662f\u4e00\u9846\u97ff\u5fb9\u96f2\u9704\u7684\u9707\u64bc\u5f48\uff0c\u56e0\u70ba\u904e\u53bb\u5927\u5bb6\u53ea\u6703\u6279\u8a55\u81c9\u66f8\u8ce3\u7528\u6236\u500b\u8cc7\uff0c\u537b\u5f9e\u4f86\u4e0d\u95dc\u5fc3\u5b83\u600e\u9ebc\u5728\u516c\u53f8\u5403\u516c\u53f8\u7684\u77fd\u8c37\u751f\u5b58\u4e0b\u53bb\uff0c\u5982\u4eca\u71df\u904b\u9577\u8d81\u9019\u500b\u6a5f\u6703\u4e7e\u8106\u63d0\u51fa\u4ed8\u8cbb\u81c9\u66f8\u60f3\u6cd5\uff0c\u6539\u8b8a\u81c9\u66f8\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u8b93\u5927\u5bb6\u53bb\u300c\u9078\u64c7\u8981\u4e0d\u8981\u300d\u3002\u9084\u4e0d\u5fc5\u7b49\u9019\u500b\u6a21\u5f0f\u63a8\u51fa\uff0c\u4e00\u5806\u5c08\u5bb6\u5b78\u8005\u5c31\u8a8d\u70ba\u4e0d\u53ef\u884c\u3002 \u00a0 \u6709\u79d1\u6280\u696d\u4e09\u5341\u5e74\u7d93\u9a57\u7684\u5275\u6295\u8cc7\u672c\u5bb6Ann Winblad\uff0c\u5728CNBC\u7684Squawk Box\u4e0a\u8aaa\uff1a\u300c\u5982\u679c\u81c9\u66f8\u5141\u8a31\u7528\u6236\u4ed8\u8cbb\u9078\u64c7\u4e0d\u8981\u500b\u8cc7\u88ab\u8ce3\uff0c\u9019\u5f88\u53ef\u80fd\u662f\u4e00\u7a2e\u96e3\u4ee5\u6c38\u7e8c\u7684\u5546\u696d\u6a21\u5f0f\u3002\u300d\u9ebb\u7701\u7406\u5de5\u516c\u6c11\u5a92\u9ad4\u4e2d\u5fc3(MIT Center for Civic Media)\u4e3b\u4efbEthan Zuckerman\u8aaa\uff1a\u300c\u7956\u53ef\u80fd\u662f\u5c0d\u7684\uff0c\u5982\u679c\u4f60\u771f\u8981\u4e00\u7a2e\u8b93\u6578\u5341\u5104\u4eba\u90fd\u9069\u7528\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f60\u5c31\u4e0d\u53ef\u80fd\u8b93\u4ed6\u5011\u4f86\u4ed8\u9322\u8cb7\u4f60\u7684\u7522\u54c1\u3002\u4f46\u6709\u4ef6\u4e8b\u53ef\u4ee5\u554f\u4e00\u4e0b\uff0c\u81c9\u66f8\u771f\u7684\u9700\u8981\u6578\u5341\u5104\u7528\u6236\u55ce\uff1f\u300d \u00a0 \u9019\u662f\u500b\u597d\u554f\u984c\uff0c\u5730\u7403\u4e0a\u4e03\u5341\u591a\u5104\u4eba\u771f\u7684\u90fd\u9700\u8981\u5f7c\u6b64\u9023\u7d50\u4f86\u9023\u7d50\u53bb\u55ce\uff1f\u9019\u5df2\u662f\u500b\u793e\u7fa4\u5a92\u9ad4\u7684\u672c\u8cea\u554f\u984c\uff0c\u4e0d\u53ea\u81c9\u66f8\u8981\u9762\u5c0d\uff0c\u63a8\u7279\u3001YouTube\u3001WhatsApp\u3001WeChat\u8207QQ\u7b49\u6578\u5341\u5bb6\u4f01\u696d\u90fd\u8eb2\u4e0d\u6389\uff0c\u5b83\u5011\u53c8\u662f\u600e\u6a23\u751f\u5b58\u4e0b\u53bb\u7684\uff1f\u559c\u4e0d\u559c\u6b61\u8ce3\u5ee3\u544a\u7684\u5546\u696d\u6a21\u5f0f\u8207\u559c\u4e0d\u559c\u6b61\u793e\u7fa4\u5a92\u9ad4\u662f\u5169\u56de\u4e8b\uff0c\u793e\u7fa4\u5a92\u9ad4\u7684\u8912\u8cb6\u65e9\u5df2\u4e0d\u4e00\uff0c\u4f46\u7d93\u71df\u4e00\u500b\u514d\u8cbb\u670d\u52d9\u7684\u4e8b\u696d\uff0c\u9019\u6a23\u7684\u7372\u5229\u6a21\u5f0f\u6709\u5176\u300c\u5fc5\u8981\u300d\uff0c\u81c9\u66f8\u56fa\u7136\u88ab\u7f75\u81ed\u982d\uff0c\u81f3\u5c11\u4ecd\u52c7\u6562\u9762\u5c0d\u9019\u8a31\u591a\u516c\u53f8\u4e0d\u6562\u8aaa\u300c\u4e4b\u60e1\u300d\u3002 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