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\u5118\u7ba1Safeway\u548cTarget\u90fd\u6c92\u6709\u8aaa\u660e\u70ba\u4f55\u8981\u95dc\u9589\u81ea\u52a9\u7d50\u5e33\uff0c\u4f46\u76f8\u4fe1\u9084\u662f\u8207\u5e97\u5167\u884c\u7aca\u6709\u95dc\u3002\u5728\u904e\u53bb\u5e7e\u5e74\u9593\uff0c\u96f6\u552e\u72af\u7f6a\u5df2\u6210\u70ba\u7576\u5730\u7684\u4e00\u500b\u6975\u5927\u554f\u984c\u3002\u4e5d\u6708\uff0cTarget\u6307\u8cac\u7aca\u76dc\u548c\u7d44\u7e54\u6027\u96f6\u552e\u72af\u7f6a\uff0c\u8b93\u4ed6\u5011\u6c7a\u5b9a\u95dc\u6389\u7063\u5340\u4e09\u9593\u5e97\u30022021\u5e74\uff0c\u7531\u65bc\u7aca\u76dc\u4e8b\u4ef6\u589e\u52a0\uff0cSafeway\u5728Castro\u9644\u8fd1\u7684\u5e97\u9762\u6c7a\u5b9a\u7e2e\u77ed\u71df\u696d\u6642\u9593\u3002\u4f46\u52a0\u5dde\u96dc\u8ca8\u5546\u5354\u6703\u653f\u5e9c\u95dc\u4fc2\u526f\u7e3dDaniel 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2018","format":false,"excerpt":"2016\u5e7410\u670827\u65e5\uff0c\u6c83\u723e\u746a(Walmart)\u5728\u963f\u80af\u8272\u5ddeBentonville\u7e3d\u90e8\u9644\u8fd1\u7684\u5929\u5b57\u7b2c\u4e00\u865f\u5e97Rogers Walmart Supercenter#1\uff0c\u5be6\u9a57\u4e00\u7a2e\u5de8\u5927\u81ea\u52d5\u8ca9\u8ce3\u6a5f\u6a21\u6a23\u7684\u81ea\u52d5\u53d6\u8ca8\u6a5f(Automatic Pickup Machine)\uff0c\u4e00\u822c\u4fd7\u7a31\u300c\u81ea\u53d6\u5854\u300d(Pickup Tower)\u3002\u4e4b\u6240\u4ee5\u53d6\u540d\u70ba\u5854\uff0c\u662f\u56e0\u70ba\u5b83\u771f\u7684\u5f88\u9ad8\uff0c\u4e00\u865f\u5e97\u70ba\u5b89\u88dd\u9019\u53f0\u6a5f\u5668\u9084\u62c6\u6389\u4e86\u5929\u82b1\u677f\u3002\u5b83\u7684\u904b\u4f5c\u539f\u7406\u5f88\u7c21\u55ae\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u300c\u7db2\u8cfc\u5e97\u982d\u53d6\u300d(Buy-Online, Pickup-In-Store, BOPIS)\u7b56\u7565\u7684\u81ea\u52d5\u5316\u3002\u9867\u5ba2\u6b63\u5e38\u7db2\u8cfc\uff0c\u7136\u5f8c\u6703\u6536\u5230\u4e00\u5c01\u8ca8\u5df2\u6e96\u5099\u597d\u7684\u96fb\u90f5\uff0c\u88e1\u9762\u6709\u53d6\u8ca8\u689d\u78bc\uff0c\u63a5\u8457\u5c31\u5230\u9019\u53f0\u6a5f\u5668\u524d\u9762\u6383\u63cf\u9019\u689d\u78bc\uff0c\u8ca8\u5c31\u6703\u50cf\u81ea\u52d5\u8ca9\u8ce3\u6a5f\u88e1\u7684\u53ef\u6a02\u822c\u9001\u51fa\u4f86\u3002 \u00a0 \u6c83\u723e\u746a\u767c\u8a00\u4ebaKory Lundberg\u8aaa\uff1a\u300c\u6211\u5011\u77e5\u9053\u901f\u5ea6\u548c\u65b9\u4fbf\u5c0d\u6211\u5011\u7684\u9867\u5ba2\u4f86\u8aaa\u5f88\u91cd\u8981\uff0c\u6240\u4ee5\u6211\u5011\u4e00\u76f4\u5728\u5c0b\u627e\u65b0\u65b9\u5f0f\u5c07\u5b83\u5011\u5e36\u7d66\u9867\u5ba2\u3002\u6211\u5011\u5f88\u9ad8\u8208\u6210\u70ba\u9996\u6279\u6e2c\u8a66\u9019\u9805\u65b0\u6280\u8853\u7684\u516c\u53f8\u4e4b\u4e00\uff0c\u4e26\u671f\u5f85\u6536\u5230\u4f86\u81ea\u6211\u5011\u9867\u5ba2\u548c\u54e1\u5de5\u7684\u56de\u994b\u610f\u898b\u3002\u300d \u00a0 \u56de\u994b\u53ef\u4ee5\u7528\u6578\u64da\u4f86\u8aaa\u8a71\uff0c2017\u5e74\uff0c\u6c83\u723e\u746a\u5728\u5168\u7f8e\u5169\u767e\u5bb6\u5e97\u92ea\u8a2d\u81ea\u53d6\u5854\uff1b\u4eca\u5e744\u67085\u65e5\u53c8\u5ba3\u5e03\uff0c\u56e0\u70ba\u53bb\u5e74\u7684\u5168\u570b\u6027\u8a66\u71df\u904b\u6210\u529f\uff0c\u6709\u8d85\u904e\u4e94\u5341\u842c\u5f35\u8a02\u55ae\u662f\u5229\u7528\u9019\u500b\u5854\uff0c\u6240\u4ee5\u4eca\u5e74\u5167\u5c07\u5728\u5168\u7f8e\u8d85\u904e\u4e94\u767e\u5bb6\u5e97\u5ee3\u92ea\u9019\u500b\u5854\uff0c\u5e0c\u671b\u5e74\u5e95\u524d\u80fd\u9054\u5230\u5168\u570b\u7e3d\u6578\u81f3\u5c11\u4e03\u767e\u5bb6\u5e97\uff0c\u6db5\u84cb\u56db\u6210\u7f8e\u570b\u4eba\u53e3\u7684\u76ee\u6a19\u3002\u81ea\u5f9e\u6c83\u723e\u746a\u5927\u529b\u63a8\u884cBOPIS\u884c\u92b7\u7b56\u7565\u5f8c\uff0c\u5df2\u6709Pickup Discount\u8207Pickup Today\u7b49\u591a\u9805\u65b9\u6848\uff0c\u800c\u5176\u512a\u52e2\u5c31\u662f\u6709\u4e5d\u6210\u7f8e\u570b\u4eba\uff0c\u662f\u4f4f\u5728\u4efb\u4e00\u5bb6\u6c83\u723e\u746a\u5341\u54e9\u8def\u7684\u7bc4\u570d\u5167\uff0c\u6240\u4ee5\u65e2\u53ef\u6709\u7db2\u8cfc\u4fbf\u5229\uff0c\u53c8\u80fd\u4eab\u6c83\u723e\u746a\u7d66\u7684\u81ea\u53d6\u6298\u6263\uff0c\u52a0\u4e0a\u4e0d\u5fc5\u6574\u5929\u5728\u5bb6\u7b49\u7269\u6d41\uff0c\u6216\u64d4\u5fc3\u9001\u8ca8\u5230\u9580\u53e3\u6703\u88ab\u5077\uff0c\u53ea\u8981\u6311\u81ea\u5df1\u65b9\u4fbf\u6642\u9593\u7e5e\u4e00\u8d9f\u597d\u505c\u8eca\u7684\u6c83\u723e\u746a\uff0c\u9019\u6a23\u7684\u8cfc\u7269\u65b9\u5f0f\u61c9\u662f\u633a\u7406\u60f3\u7684\u7dda\u4e0a\u7dda\u4e0b\u7d9c\u5408\u9ad4\u9a57\u3002 \u00a0 \u800c\u5c0d\u6c83\u723e\u746a\u4f86\u8aaa\uff0c\u7701\u4e0b\u904b\u8cbb\u662f\u9858\u610f\u518d\u7d66\u9867\u5ba2\u6298\u6263\u7684\u6700\u5927\u8a98\u56e0\uff0c\u7576\u7136\uff0c\u53e6\u500b\u767c\u60f3\u9ede\u662f\u5229\u7528\u81ea\u53d6\u6a5f\u6703\uff0c\u8b93\u9867\u5ba2\u9806\u4fbf\u5230\u8ce3\u5834\u8d70\u8d70\uff0c\u722d\u53d6\u5e97\u982d\u518d\u8cfc\u7269\u7684\u6a5f\u6703\uff0c\u7562\u7adf\u5c0d\u5be6\u9ad4\u8ce3\u5834\u4f86\u8aaa\uff0c\u4eba\u6f6e\u8db3\u8de1\u7387\u662f\u751f\u5b58\u547d\u8108\uff0c\u5c31\u7b97\u53ea\u662f\u4f86\u53d6\u8ca8\uff0c\u4e5f\u80fd\u591a\u4e00\u6b21\u518d\u8ce3\u51fa\u4e9b\u6771\u897f\u7684\u6a5f\u6703\u3002BOPIS\u5275\u9020\u7684\u5be6\u9ad4\u96f6\u552e\u5546\u8cb7\u8ce3\u96d9\u8d0f\u65b0\u5c40\uff0c\u80fd\u4e0d\u8b93\u4e9e\u99ac\u905c(Amazon)\u7fa8\u6155\u55ce\uff1f \u00a0 \u53bb\u5e7411\u670816\u65e5\u6c83\u723e\u746a\u80a1\u7968\u66b4\u6f32\u4e00\u6210\u591a\uff0c\u56e0\u70ba\u7576\u5929\u5176\u8ca1\u5831\u8aaa\uff0c\u4ed6\u5011\u7684\u7f8e\u570b\u53ef\u6bd4\u8f03\u92b7\u552e\u984d(comparable sales)\u4e00\u5e74\u9593\u6210\u9577\u4e862.7%\uff0c\u662f\u9019\u6a23\u7684\u6e2c\u91cf\u65b9\u5f0f\u4e0b\uff0c\u516b\u5e74\u4f86\u6700\u5927\u7684\u6f32\u5e45\u3002\u96d6\u7136\u6bd4\u8d77\u540c\u6642\u6bb5\u7684\u53e6\u5169\u5bb6\u5be6\u9ad4\u96f6\u552e\u5546\uff0cBest Buy\u76844.5%\u8207Home Depot Inc.\u76847.9%\u5c11\u591a\u4e86\uff0c\u4f46\u80a1\u5e02\u537b\u7d66\u4e86\u9019\u4f4d\u96f6\u552e\u696d\u9f8d\u982d\u6700\u5927\u7684\u638c\u8072\uff0c\u5f6d\u535a\u793e\u9084\u5c08\u6587\u6a19\u984c\u5beb\u9053\u300a\u6c83\u723e\u746a\u7372\u5229\uff1a\u4e9e\u99ac\u905c\u7562\u7adf\u53ef\u80fd\u6bba\u6b7b\u4e0d\u4e86\u5927\u76d2\u5b50\u96f6\u552e\u5546\u300b\uff0c\u5167\u5bb9\u5f15\u7528\u6578\u4f4d\u5ee3\u544a\u670d\u52d9\u516c\u53f8Criteo\uff0c\u65bc2017\u5e74\u91dd\u5c0d\u7f8e\u570b\u5169\u5343\u591a\u540d\u8cfc\u7269\u8005\u6240\u505a\u7684\u8cfc\u7269\u884c\u70ba\u8abf\u7814\uff0c\u7d50\u679c\u767c\u73fe\u8de8\u7dda\u4e0a\u7dda\u4e0b\u7ba1\u9053\u7684\u6df7\u642d\u8cfc\u7269\u6a21\u5f0f\uff0c\u6f38\u6f38\u6210\u70ba\u65b0\u4e3b\u6d41\u3002\u5728\u7d93\u5e38\u6027\u8cfc\u7269\u65b9\u9762\uff0cBOPIS\u4ee527%\u9ad8\u5c45\u699c\u9996\uff0c\u6bd4\u5176\u5b83\u5404\u7a2e\u7dda\u4e0a\u7dda\u4e0b\u6df7\u642d\u8cfc\u7269\u6a21\u5f0f\u90fd\u9ad8\u5f88\u591a\uff1b\u800c\u5728\u5076\u723e\u7684\u8cfc\u8cb7\u65b9\u9762\uff0c\u96d6\u7136\u5c45\u9996\u662f74%\u7684\u300c\u7dda\u4e0b\u901b\u901b\u3001\u7dda\u4e0a\u8cb7\u55ae\u300d(showroom)\u6a21\u5f0f\uff0c\u5176\u6b21\u70ba\u300c\u7dda\u4e0a\u901b\u901b\u3001\u7dda\u4e0b\u8cb7\u55ae\u300d(webroom)\u768466%\uff0c\u4f46\u5f15\u4eba\u6ce8\u76ee\u7684\u662fBOPIS\u4ee561%\u5c45\u7b2c\u4e09\u3002\u53ef\u898b\u5b9a\u671f\u63a1\u8cb7\u7684\u67f4\u7c73\u6cb9\u9e7d\u7b49\u751f\u6d3b\u5fc5\u9700\u54c1\uff0cBOPIS\u6210\u70ba\u8cfc\u7269\u8005\u8d8a\u4f86\u8d8a\u559c\u611b\u7684\u6a21\u5f0f\uff0c\u5c31\u7b97\u5076\u723e\u60f3\u5230\u8981\u8cb7\u7684\u978b\u5b50\u8863\u670d\u6216\u96a8\u8eab\u789f\uff0c\u5be6\u9ad4\u8ce3\u5834\u9019\u500b\u5927\u76d2\u5b50\u4e0d\u4f46\u4e0d\u6703\u6b7b\uff0c\u4e14\u6d3b\u5f97\u8d8a\u4f86\u8d8a\u51fa\u8272\u3002 \u00a0 \u4e0d\u904e\u5f6d\u535a\u793e\u5c08\u6587\u4f5c\u8005Sarah Halzack\u4e5f\u5f37\u8abf\uff0c\u5979\u7684\u6a19\u984c\u4e26\u4e0d\u610f\u5473\u8457\u6240\u6709\u5be6\u9ad4\u96f6\u552e\u5546\u90fd\u6d3b\u51fa\u9670\u973e\u4e86\uff0c\u50cfBarnes & Noble\u3001Dick\u2019s Sporting Goods\u3001Office Depot\u8207Bed Bath & Beyond\u7684\u5e02\u5834\u8cc7\u672c\u5e7e\u4e4e\u662f\u4ee5\u65e5\u8a08\u7b97\u5728\u840e\u7e2e\u4e2d\uff0c\u8868\u793a\u5b83\u5011\u6c92\u6709\u61c9\u5c0d\u597d\u65b0\u96f6\u552e\u6a21\u5f0f\uff0c\u53ea\u662f\u6c83\u723e\u746a\u5728\u5176\u5fc3\u4e2d\u5df2\u662f\u8f49\u578b\u6210\u529f\u7684\u5178\u7bc4\u3002 \u00a0 \u4e00\u822c\u89c0\u5bdf\u5bb6\u90fd\u8a8d\u70ba\uff0c2014\u5e742\u6708Doug McMillon\u63a5\u4efb\u6c83\u723e\u746a\u57f7\u884c\u9577\u662f\u500b\u8f49\u6a5f\uff0c\u56e0\u70ba\u4ed6\u63a5\u624b\u7684\u662f\u4e00\u5bb6\u88ab\u96fb\u5546\u6253\u5f97\u904d\u9ad4\u9e9f\u50b7\u7684\u5927\u76d2\u5b50\uff0c\u4f46\u537b\u900f\u904e\u6f32\u85aa\u3001\u4f75\u8cfc\u96fb\u5546\u8207\u5e97\u982d\u91cd\u65b0\u898f\u5283\u7b49\u7b56\u7565\u6539\u8b8a\uff0c\u8b93\u6c83\u723e\u746a\u5728\u65b0\u96f6\u552e\u696d\u5927\u74b0\u5883\u4e2d\u5b58\u6d3b\u4e0b\u4f86\uff0c\u8b93\u80a1\u50f9\u5275\u53f2\u4e0a\u9ad8\u9ede\uff0c\u4e26\u5beb\u4e0b2010\u5e74\u4ee5\u4f86\u6700\u4f73\u53ef\u6bd4\u8f03\u92b7\u552e\u984d\u5b63\u5ea6\u6210\u7e3e\uff0c\u751a\u81f3\u4e3b\u52d5\u51fa\u64ca\u96fb\u5546\u9818\u57df\uff0c\u8207\u4e2d\u570b\u5927\u9678\u7684\u4eac\u6771(JD.com)\u548c\u65e5\u672c\u7684\u6a02\u5929(Rakuten)\u7b56\u7565\u806f\u76df\uff0c\u958b\u59cb\u986f\u73fe\u53cd\u653b\u4e9e\u99ac\u905c\u4e4b\u52e2\u3002 \u00a0 \u6c83\u723e\u746a\u8207\u4e9e\u99ac\u905c\u7684\u5e02\u5834\u5b9a\u4f4d\u4e0d\u4e00\u6a23\uff0c\u524d\u8005\u5f37\u8abf\u4f4e\u50f9\uff0c\u5f8c\u8005\u5360\u4f4f\u65b9\u4fbf\uff1b\u5169\u8005\u7684\u512a\u52e2\u4e5f\u4e0d\u4e00\u6a23\uff0c\u524d\u8005\u6709\u96c4\u539a\u5be6\u9ad4\u8ce3\u5834\u57fa\u790e\uff0c\u5f8c\u8005\u5247\u5177\u5099\u5f37\u5927\u6578\u64da\u8cc7\u6599\u3002\u6c83\u723e\u746a\u6210\u529f\u4e4b\u9053\u5c31\u5728\u65bc\u6c92\u6709\u56e0\u70ba\u904e\u53bb\u5e7e\u5e74\u5be6\u9ad4\u8ce3\u5834\u88ab\u96fb\u5546\u6253\u5f97\u4e00\u6557\u5857\u5730\uff0c\u4fbf\u660f\u4e86\u982d\u820d\u9577\u8cac\u77ed\uff0c\u6700\u5f8c\u8cac\u6389\u4e86\u6027\u547d\uff0c\u53cd\u5012\u878d\u6703\u8cab\u901a\u51fa\u4e00\u5957\u7dda\u4e0a\u7dda\u4e0b\u5b8c\u7f8e\u6df7\u642d\u6a21\u5f0f\uff0c\u8d70\u51fa\u5be6\u9ad4\u96f6\u552e\u5546\u61c9\u6709\u7684\u65b0\u6642\u4ee3\u9053\u8def\uff0c\u770b\u770b\u4e9e\u99ac\u905c\u4e5f\u63a8\u81ea\u53d6\u9ede\u3001\u8cb7\u4e0b\u5168\u98df(Whole Foods)\u7b49\u7b56\u7565\u767c\u5c55\uff0c\u76f8\u4fe1\u4ed6\u5011\u4e5f\u5728\u53d6\u5be6\u9ad4\u4e4b\u9577\uff0c\u6240\u4ee5\u65b0\u96f6\u552e\u696d\u771f\u53ef\u8b02\u662f\u4e00\u5957\u592a\u6975\u62f3\uff0c\u865b\u4e2d\u6709\u5be6\uff0c\u5be6\u4e2d\u6709\u865b\u3002","rel":"","context":"In &quot;\u7126\u9ede\u5831\u5c0e&quot;","block_context":{"text":"\u7126\u9ede\u5831\u5c0e","link":"https:\/\/newsforchinese.com\/v3\/category\/feature\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2018\/05\/Walmart-Pickup-Tower.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2018\/05\/Walmart-Pickup-Tower.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2018\/05\/Walmart-Pickup-Tower.jpg?resize=525%2C300&ssl=1 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