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2019","format":false,"excerpt":"\u96fb\u5546\u7db2\u8cfc\u8cb7\u5f97\u65b9\u4fbf\u3001\u62ff\u5f97\u65b9\u4fbf\uff0c\u4f46\u6d88\u8cbb\u8005\u9000\u8ca8\u53ef\u80fd\u4e0d\u65b9\u4fbf\uff0c\u96d6\u7136\u6709\u5230\u5e9c\u53d6\u8ca8\u670d\u52d9\uff0c\u53ef\u7e3d\u8981\u9a30\u51fa\u6642\u9593\u4f86\u5c08\u9580\u8fa6\u9019\u4ef6\u4e8b\uff0c\u800c\u5728\u5be6\u9ad4\u96f6\u552e\u5546\u56e0\u61c9\u96fb\u5546\u6311\u6230\u7684\u65b0\u7b56\u7565\u300c\u7db2\u8cfc\u5e97\u982d\u53d6\u300d(Buy-Online, Pickup-In-Store, BOPIS)\u98a8\u9761\u6d88\u8cbb\u8005\u5f8c\uff0c\u300c\u9ede\u64ca\u63d0\u8ca8\u300d(Click & Collect)\u8cfc\u7269\u6a21\u5f0f\u5df2\u6210\u4e3b\u6d41\u3002Business Insider\u4eca\u5e74\u521d\u8abf\u7814\u986f\u793a\uff0c\u7f8e\u570b\u670968%\u6d88\u8cbb\u8005\u63a1\u7528\u9019\u7a2e\u6a21\u5f0f\u4e86\uff0c\u800c\u4e14\u6709\u4e94\u6210\u7684\u6d88\u8cbb\u8005\u8aaa\uff0c\u4ed6\u5011\u6703\u6839\u64da\u90a3\u88e1\u53ef\u4ee5\u63d0\u8ca8\uff0c\u4f86\u6c7a\u5b9a\u4e0a\u90a3\u5bb6\u96f6\u552e\u5546\u7db2\u7ad9\u8cfc\u7269\uff0c\u800c\u5728\u559c\u6b61BOPIS\u7684\u56db\u5927\u7406\u7531\u4e2d\uff0c\u99ac\u4e0a\u53ef\u9000\u8ca8\u4f5423%\u800c\u5c45\u7b2c\u56db\uff0c\u53ef\u898b\u600e\u9ebc\u8cb7\u65b9\u4fbf\u96d6\u5df2\u662f\u96f6\u552e\u5546\u4e3b\u6230\u5834\uff0c\u600e\u9ebc\u9000\u6216\u5c07\u6210\u70ba\u771f\u6b63\u6c7a\u52dd\u4ed7\uff0c\u5c24\u5176\u5e74\u7d42\u8cfc\u7269\u5b63\u5c07\u81f3\uff0c\u800c\u9019\u500b\u5b63\u7bc0\u7684\u9000\u8ca8\u7387\u5e74\u5e74\u7d04\u4e09\u6210\uff0c\u5546\u54c1\u50f9\u503c\u8fd1\u5343\u5104\uff0c\u96d6\u5be6\u9ad4\u8207\u96fb\u5546\u8ce3\u5834\u901a\u901a\u662f\u53d7\u5bb3\u8005\u3002 \u00a0 \u6240\u4ee5\u4eca\u5e74\u7684\u8cfc\u7269\u5b63\u6bd4BOPIS\u5df2\u4e0d\u662f\u4ec0\u9ebc\u65b0\u6b66\u5668\uff0c\u6bd4\u9000\u8ca8\u65b9\u4fbf\u624d\u662f\u885d\u523a\u596a\u51a0\u7684\u6700\u5f8c\u4e00\u628a\u52c1\u3002\u5927\u578b\u5be6\u9ad4\u96f6\u552e\u5546\u5982Walmart\u8207Target\uff0c\u5141\u8a31\u6d88\u8cbb\u8005\u300c\u7db2\u8cfc\u5e97\u982d\u9000\u300d(Buy-Online, Return-In-Store, BORIS)\uff0c\u9019\u653f\u7b56\u65e9\u65bc\u56db\u4e94\u5e74\u524d\uff0c\u7f8e\u570b\u8fd1\u4e5d\u6210\u767e\u5927\u96f6\u552e\u5546\u5c31\u5df2\u9019\u9ebc\u505a\u4e86\uff0c\u4f46\u591a\u662f\u6536\u81ea\u5bb6\u8ce3\u51fa\u7684\u9000\u8ca8\uff0c\u90a3\u9ebc\u6c92\u6709\u5be6\u9ad4\u8ce3\u5834\u7684\u96fb\u5546\uff0c\u6216\u4e00\u4e9b\u5c0f\u96f6\u552e\u5546\u600e\u9ebc\u8fa6\uff1f\u7b56\u7565\u7d50\u76df\u6210\u4e86\u4ed6\u5011\u9000\u8ca8\u4ed7\u7684\u7955\u5bc6\u6b66\u5668\uff0c\u4e5f\u518d\u5ea6\u986f\u793a\u51fa\u90a3\u4e9b\u5927\u76d2\u5b50\u5be6\u9ad4\u8ce3\u5834\u7684\u5a01\u529b\uff0c\u56e0\u70ba\u597d\u9000\u8ca8\uff0c\u50cf\u4e00\u8f1b\u5929\u4e0b\u7121\u6575\u7684\u4e3b\u6230\u5766\u514b\u3002 \u00a0 \u6839\u64daForrester Research\u7684\u5206\u6790\uff0c\u7dda\u4e0a\u8cfc\u7269\u7684\u9000\u8ca8\u7387\u70ba25%\uff0c\u5be6\u9ad4\u8cfc\u8cb7\u52478%\uff0c\u56e0\u6b64\u7f3a\u4e4f\u5be6\u9ad4\u5e97\u9762\u7684\u96fb\u5546\u986f\u5f97\u6182\u5fc3\u5fe1\u5fe1\u3002\u4e9e\u99ac\u905c\u9664\u4e86\u81ea\u5bb6\u6578\u5f97\u51fa\u4f86\u7684\u5168\u98df\u8ce3\u5834\u5916\uff0c\u4e5f\u5f9e\u4e03\u6708\u958b\u59cb\uff0c\u8207Kohl\u2019s\u7684\u9000\u8ca8\u6a5f\u5236\u5408\u4f5c\uff0c\u628a\u9000\u8ca8\u9ede\u5f9e\u4e00\u767e\u5bb6\u589e\u52a0\u5230\u6240\u6709\u4e00\u5343\u4e00\u767e\u591a\u5bb6\u3002\u5305\u88f9\u905e\u9001\u5de8\u64d8UPS\uff0c\u4e5f\u5728CVS\u548cMichaels and Advance Auto Parts\u5546\u5e97\uff0c\u518d\u589e\u52a0\u4e00\u842c\u5169\u5343\u500b\u63d0\u9000\u8ca8\u9ede\uff0c\u8b93\u5b83\u5728\u7f8e\u570b\u64c1\u6709\u7e3d\u5171\u5169\u842c\u4e00\u5343\u591a\u500b\u9ede\u3002\u5404\u500b\u96f6\u552e\u5546\u90fd\u5728\u69cb\u7bc9\u9ede\u6d77\u6230\u8853\uff0c\u8ab0\u80fd\u6210\u9762\u8ab0\u5c31\u53ef\u80fd\u8d0f\u5f97\u96f6\u552e\u6230\u722d\uff0c\u633a\u5947\u602a\u7684\u908f\u8f2f\u3002GlobalData Retail\u7e3d\u7d93\u7406Neil Saunders\u8aaa\uff1a\u300c\u9000\u8ca8\u5f88\u7169\u4eba\uff0c\u5982\u679c\u4f60\u53ef\u4ee5\u63d0\u4f9b\u6d88\u8cbb\u8005\u5f88\u591a\u9078\u9805\uff0c\u4f86\u5e6b\u5fd9\u89e3\u6c7a\u4e00\u4e9b\u9ebb\u7169\uff0c\u90a3\u5c31\u771f\u7684\u662f\u5ba2\u6236\u670d\u52d9\u4e86\u3002\u300d \u00a0 \u539f\u4f86\u5ba2\u670d\u7684\u6700\u9ad8\u5883\u754c\u5c31\u5728\u5982\u4f55\u6e1b\u5c11\u6d88\u8cbb\u8005\u7684\u9000\u8ca8\u9ebb\u7169\uff0c\u6709\u4eba\u5f9e\u4e2d\u53c3\u900f\u51fa\u4e00\u7a2e\u9000\u8ca8\u5546\u6a5f\u3002Nordstrom\u5728\u6d1b\u6749\u78ef\u8207\u66fc\u54c8\u9813\u958b\u4e86\u4e00\u7a2e\u65b0\u670d\u52d9\uff0c\u5c31\u662f\u7576\u6240\u6709\u96f6\u552e\u5546\u7684\u9000\u8ca8\u4e2d\u7e7c\u7ad9\uff0c\u9019\u540d\u70baNordstrom Local\u7684\u8ff7\u4f60\u5e97\u92ea\uff0c\u6c92\u6709\u767e\u8ca8\u5c08\u6ac3\u4f86\u5c55\u793a\u5546\u54c1\uff0c\u5728\u5169\u5e02\u76ee\u524d\u4e5f\u624d\u4e94\u500b\u9ede\uff0c\u4f46\u53ef\u8b02\u9000\u8ca8\u7684\u767e\u8ca8\u516c\u53f8\uff0c\u4efb\u4f55\u96f6\u552e\u5546\u7684\u7db2\u8cfc\u9000\u8ca8\u90fd\u6536\uff0c\u4e14\u76ee\u524d\u4e0d\u5411\u6d88\u8cbb\u8005\u6536\u4efb\u4f55\u624b\u7e8c\u8cbb\u3002 \u00a0 \u4f46\u9019\u986f\u7136\u4ecd\u5c6c\u5be6\u9a57\u6027\u8cea\uff0c\u771f\u6b63\u5df2\u5c07\u9000\u8ca8\u5546\u696d\u6a21\u5f0f\u5316\u7684\u662f\uff0c\u5357\u52a0Santa Monica\u65b0\u5275\u516c\u53f8Happy Returns\uff0c\u5176\u5275\u8fa6\u4ebaDavid Sobie\u548cMark Geller\u8207Nordstrom\u53ca\u9000\u8ca8\u4e8b\u696d\u5f88\u6709\u6df5\u6e90\uff0c\u56e0\u70ba\u4ed6\u5011\u5169\u4eba\u662f\u5728Nordstrom\u6536\u8cfc\u7684\u5feb\u9583\u96f6\u552e\u5546Houtelook\u8a8d\u8b58\u7684\uff0c\u7136\u5f8c\u6210\u529f\u5efa\u7acb\u8d77Return to Rack\u5e73\u53f0\uff0c\u9019\u6bb5\u8077\u696d\u751f\u6daf\u8207\u6d1e\u6089\u8b93\u4ed6\u5011\u6709\u9748\u611f\u5275\u5efa\u51faHappy Returns\uff0c\u5f37\u8abf\u201cDon't worry, return happy.\u201d\u3002 \u00a0 \u8a72\u516c\u53f8\u76ee\u524d\u9084\u505a\u4e0d\u5230\u63a5\u53d7\u4efb\u4f55\u96f6\u552e\u5546\u7684\u7dda\u4e0a\u8cfc\u7269\u9000\u8ca8\uff0c\u4f46\u5408\u4f5c\u7684\u54c1\u724c\u6216\u96f6\u552e\u5546\uff0c\u5305\u62ecAmerican Giant\u3001Eloquii\u3001Rothy's\u548cEverlane\u7b49\u5df2\u7d04\u4e09\u5341\u5bb6\uff0c\u9000\u8ca8\u9ede\u5305\u542b\u65b0\u52a0\u5165\u7684276\u9593Cost Plus World Market (CPWM)\u8ce3\u5834\u7b49\u5171\u7d04\u4e03\u767e\u500b\u3002\u6d88\u8cbb\u8005\u628a\u8981\u9000\u63db\u7684\u5546\u54c1\u76f4\u63a5\u62ff\u5230\u9000\u8ca8\u9ede\uff0c\u4e0d\u9700\u5305\u88dd\u6216\u5217\u5370\u9000\u8ca8\u689d\uff0c\u7d66\u6536\u8ca8\u4eba\u54e1\u96f6\u552e\u5546\u540d\u7a31\u3001\u96fb\u90f5\u548c\u9000\u63db\u8ca8\u7406\u7531\uff0c\u5c31\u53ef\u99ac\u4e0a\u62ff\u5230\u9000\u6b3e\u6216\u9000\u8ca8\u78ba\u8a8d\u4fe1\uff0c\u800c\u9019\u4e00\u5207\u90fd\u662f\u514d\u8cbb\u7684\u3002 \u00a0 \u4ed6\u5011\u7684\u7d93\u71df\u6a21\u5f0f\u63a1\u6240\u8b02\u7684Return Bar\u52a0\u76df\uff0c\u7121\u8ad6\u662f\u500b\u5e97\u9762\u6216\u5728\u6821\u5712\u3001\u5546\u5834\u8207\u8fa6\u516c\u5927\u6a13\uff0c\u53ea\u8981\u6709\u9069\u7576\u7a7a\u9593\u5c31\u53ef\u7533\u8acb\u52a0\u76df\uff0c\u516c\u53f8\u63d0\u4f9b\u8edf\u786c\u9ad4\u3001\u8a13\u7df4\u8207\u652f\u63f4\uff0c\u9084\u80fd\u63a5\u53d7\u9000\u8ca8\u5408\u4f5c\u5ee0\u5546\u7684\u5ba3\u50b3\u3002Happy Returns\u4f3c\u4e4e\u638c\u63e1\u5230\u9000\u8ca8\u670d\u52d9\u7684\u9f90\u5927\u5546\u6a5f\uff0c\u5f9e\u53bb\u5e74\u516d\u6708\u81f3\u4eca\u5e74\u4e5d\u6708\uff0c\u8655\u7406\u7684\u9000\u8ca8\u4ef6\u6578\u6210\u9577\u4e86\u5341\u5e7e\u500d\uff0c\u52a0\u4e0a\u4e00\u53e3\u6c23\u5728CPWM\u5c55\u8fd1\u4e09\u767e\u500b\u9ede\uff0c\u76f8\u7576\u73fe\u6709Return Bar\u8fd1\u534a\u6578\u91cf\uff0c\u70ba\u4f55\u9019\u9ebc\u88ab\u770b\u597d\u5462\uff1fCPWM\u9996\u5e2d\u57f7\u884c\u9577Jack Schwefel\u5728\u5408\u4f5c\u8072\u660e\u4e2d\u8aaa\uff1a\u300c\u6211\u5011\u6e34\u671b\u628a\u8207Happy Returns\u7684\u5408\u4f5c\u95dc\u4fc2\u64f4\u5c55\u5230\u5168\u570b\u6240\u6709\u5e97\u9762\uff0c\u900f\u904e\u5275\u65b0\u7684Happy Returns\u89e3\u6c7a\u65b9\u6848\uff0c\u7dda\u4e0a\u8cfc\u7269\u8005\u627e\u5230\u4e86\u4e00\u500b\u6109\u5feb\u7684\u9000\u8ca8\u9ad4\u9a57\uff0c\u540c\u6642\u53ef\u4ee5\u589e\u52a0\u6211\u5011\u7684\u5e97\u9762\u5ba2\u6d41\u91cf\uff0c\u4fc3\u4f7f\u65b0\u5ba2\u4eba\u5230\u6211\u5011World Market\u3002\u300d\u2026","rel":"","context":"In &quot;\u7126\u9ede\u5831\u5c0e&quot;","block_context":{"text":"\u7126\u9ede\u5831\u5c0e","link":"https:\/\/newsforchinese.com\/v3\/category\/feature\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2019\/11\/%E9%80%80%E8%B2%A8%E6%88%90%E4%BA%86%E9%9B%B6%E5%94%AE%E6%88%B0%E7%9A%84%E6%B1%BA%E5%8B%9D%E4%BB%97.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2019\/11\/%E9%80%80%E8%B2%A8%E6%88%90%E4%BA%86%E9%9B%B6%E5%94%AE%E6%88%B0%E7%9A%84%E6%B1%BA%E5%8B%9D%E4%BB%97.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/newsforchinese.com\/v3\/wp-content\/uploads\/2019\/11\/%E9%80%80%E8%B2%A8%E6%88%90%E4%BA%86%E9%9B%B6%E5%94%AE%E6%88%B0%E7%9A%84%E6%B1%BA%E5%8B%9D%E4%BB%97.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":148915,"url":"https:\/\/newsforchinese.com\/v3\/2017\/12\/08\/amazon%e5%b8%9d%e5%9c%8b%e9%80%bc%e8%bf%91-walmart%e6%98%93%e5%b9%9f%e6%87%89%e6%88%b0\/","url_meta":{"origin":177445,"position":2},"title":"Amazon\u5e1d\u570b\u903c\u8fd1 Walmart\u6613\u5e5f\u61c9\u6230","author":"Raymond","date":"December 8, 2017","format":false,"excerpt":"\u7db2\u8cfc\u5f37\u5927\u58d3\u529b\u4e0b\uff0c\u5be6\u9ad4\u8ce3\u5834\u9f8d\u982dWal-Mart\u6253\u7b97\u6539\u65d7\u63db\u5e5f\u4f86\u61c9\u5c0d\u3002\u9019\u5bb6\u4e16\u754c\u6700\u5927\u7684\u96f6\u552e\u5546\u9031\u4e09(12\/6)\u5ba3\u5e03\uff0c\u5c07\u5f9e\u660e\u5e742\u67081\u65e5\u8d77\uff0c\u66f4\u6539\u5176\u6cd5\u5b9a\u540d\u7a31\uff0c\u5f9e\u539f\u5148\u7684Wal-Mart Stores Inc.\uff0c\u63db\u6210Walmart Inc.\u3002 \u00a0 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