{"id":14456,"date":"2011-04-26T10:07:45","date_gmt":"2011-04-26T17:07:45","guid":{"rendered":"http:\/\/newsforchinese.com\/laozhong\/?p=14456"},"modified":"2012-10-23T15:05:31","modified_gmt":"2012-10-23T22:05:31","slug":"successful-marketing-strategies-execution","status":"publish","type":"post","link":"https:\/\/newsforchinese.com\/v3\/2011\/04\/26\/successful-marketing-strategies-execution\/","title":{"rendered":"\u5c0f\u4f01\u696d\u4e3b\u6210\u529f\u7684\u71df\u92b7\u7b56\u7565\u548c\u57f7\u884c"},"content":{"rendered":"<div>\u6c92\u6709\u4e00\u5bb6\u4f01\u696d\u53ef\u4ee5\u6eff\u8db3\u6bcf\u4e00\u500b\u4eba\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5bb6\u5fc5\u9808\u7406\u89e3\u4ed6\u5011\u5ba2\u6236\u7684\u9700\u6c42\u4e26\u4ee5\u4ed6\u5011\u7684\u9700\u6c42\u70ba\u76ee\u6a19\u3002\u4f01\u696d\u7121\u8ad6\u5927\u5c0f\uff0c\u90fd\u5fc5\u9808\u70ba\u4f5c\u70ba\u92b7\u552e\u7684\u71df\u92b7\u800c\u596e\u9b25\uff0c\u9084\u5fc5\u9808\u70ba\u8ca2\u737b\u5229\u6f64\u7684\u6709\u6548\u5e02\u5834\u800c\u596e\u9b25\u3002\u672c\u6b21\u7814\u8a0e\u6703\u5c07\u8a0e\u8ad6\u4ee5\u4e0b\u8b70\u984c\uff1a<\/div>\n<div>\n<ul id=\"internal-source-marker_0.4835396888665855\">\n<li>Marketing is more than just placing an advertisement<img decoding=\"async\" class=\"alignright\" src=\"http:\/\/freethumbs.dreamstime.com\/652\/medium\/free_6528279.jpg\" alt=\"Great opportunities free stock photo\" \/><\/li>\n<li>\u71df\u92b7\u4e0d\u50c5 \u200b\u200b\u50c5\u662f\u6295\u653e\u5ee3\u544a<\/li>\n<li>What is marketing and how it effects your business?<\/li>\n<li>\u71df\u92b7\u662f\u4ec0\u9ebc\uff1f\u5b83\u5982\u4f55\u5f71\u97ff\u4f60\u7684\u4f01\u696d\uff1f<\/li>\n<li>Who are our target customers and why is it important to know them<\/li>\n<li>\u8ab0\u662f\u6211\u5011\u7684\u76ee\u6a19\u5ba2\u6236\uff1f\u70ba\u4ec0\u9ebc\u4e86\u89e3\u4ed6\u5011\u5f88\u91cd\u8981\uff1f<\/li>\n<li>Customer needs and wants\u5ba2\u6236\u9700\u6c42\u548c\u671f\u671b\u7684<\/li>\n<li>How to develop your product or service for maximum profits\u5982\u4f55\u958b\u767c\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u4ee5\u7372\u53d6\u6700\u5927\u5229\u6f64<\/li>\n<li>Pricing strategies your customers can understand\u4f60\u5ba2\u6236\u80fd\u5920\u7406\u89e3\u7684\u5b9a\u50f9\u7b56\u7565<\/li>\n<li>Distribution, where do your customers expect to see your product or services\u5206\u92b7\u5c31\u662f\u4f60\u7684\u5ba2\u6236\u671f\u5f85\u770b\u5230\u4f60\u7522\u54c1\u6216\u670d\u52d9\u7684\u5730\u65b9<\/li>\n<li>Promotional strategies\u4fc3\u92b7\u7b56\u7565<\/li>\n<li>Service oriented business\u670d\u52d9\u5b9a\u5411\u4f01\u696d<!--more--><\/li>\n<\/ul>\n<\/div>\n<div>\u672c\u6b21\u7814\u8a0e\u6703\u514d\u8cbb\u3002\u63d0\u4f9b\u9ede\u5fc3\u3002\u9700\u8981\u9810\u5148\u5831\u540d\u3002\u5728\u7dda\u5831\u540d<a href=\"about:blank\">www.acsbdc.org<\/a>.\u7c3d\u5230\u4e0a\u53488\u9ede30\u5206\u958b\u59cb\u3002\u4e3b\u8fa6\u55ae\u4f4d\uff1aAlameda County Library \uff1b\u53cb\u60c5\u5354\u52a9\uff1aSmall Business Development Center, the City of Fremont\u4ee5\u53caFremont Chamber of Commerce\uff08\u5546\u6703\uff09.<\/div>\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"opinion\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1303812465\"\r\n\t            data-title=\"\u5c0f\u4f01\u696d\u4e3b\u6210\u529f\u7684\u71df\u92b7\u7b56\u7565\u548c\u57f7\u884c\" \r\n\t            data-home=\"https:\/\/newsforchinese.com\/v3\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u6c92\u6709\u4e00\u5bb6\u4f01\u696d\u53ef\u4ee5\u6eff\u8db3\u6bcf\u4e00\u500b\u4eba\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5bb6\u5fc5\u9808\u7406\u89e3\u4ed6\u5011\u5ba2\u6236\u7684\u9700\u6c42\u4e26\u4ee5\u4ed6\u5011\u7684\u9700\u6c42\u70ba\u76ee\u6a19\u3002\u4f01\u696d\u7121\u8ad6\u5927\u5c0f\uff0c\u90fd\u5fc5\u9808\u70ba\u4f5c\u70ba\u92b7\u552e\u7684\u71df\u92b7\u800c\u596e\u9b25\uff0c\u9084\u5fc5\u9808\u70ba\u8ca2\u737b\u5229\u6f64\u7684\u6709\u6548\u5e02\u5834\u800c\u596e\u9b25\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[31],"tags":[],"series":[],"class_list":["post-14456","post","type-post","status-publish","format-standard","hentry","category-opinion"],"aioseo_notices":[],"featured_image_urls":{},"appp_media":null,"episode_featured_image":false,"episode_player_image":"https:\/\/newsforchinese.com\/v3\/wp-content\/uploads\/2022\/11\/avatars-DFF30y5My1u3eZvX-2nXMSw-original.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/newsforchinese.com\/v3\/feed\/podcast\/%e8%80%81%e4%b8%ad%e5%bb%a3%e6%92%ad%e9%9b%bb%e5%8f%b0","embedCode":"<blockquote 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\u7121\u8ad6\u60a8\u662f\u5275\u8fa6\u4e00\u5bb6\u5c0f\u578b\u4f01\u696d\uff0c\u9084\u662f\u8981\u63a2\u7d22\u5982\u4f55\u64f4\u5c55\u73fe\u6709\u4f01\u696d\u7684\u65b9\u5f0f\uff0c\u696d\u52d9\u8a08\u5283\u90fd\u662f\u5728\u5e6b\u52a9\u6307\u5c0e\u60a8\u505a\u51fa\u6c7a\u5b9a\u7684\u91cd\u8981\u5de5\u5177\u3002\u53ef\u4ee5\u5c07\u5176\u8996\u70ba\u6210\u529f\u7684\u8def\u7dda\u5716\uff0c\u5f9e\u71df\u92b7\u548c\u8ca1\u52d9\u5230\u904b\u71df\u548c\u7522\u54c1\/\u670d\u52d9\u8a73\u7d30\u4fe1\u606f\uff0c\u4f7f\u696d\u52d9\u7684\u5404\u500b\u65b9\u9762\u66f4\u52a0\u6e05\u6670\u3002 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\u5c0d\u65bc\u7cbe\u6253\u7d30\u7b97\u7684\u5c0f\u4f01\u696d\u4e3b\u4f86\u8aaa\uff0c\u5c07\u8cc7\u6e90\u6295\u5165\u5230\u8cc7\u672c\u6539\u5584\u548c\u65b0\u8cc7\u7522\uff08\u4f8b\u5982\u96fb\u8166\uff0c\u8edf\u4ef6\u6216\u6c7d\u8eca\/\u5361\u8eca\uff09\u4e0a\u7d55\u975e\u6613\u4e8b\u3002\u4f46\u662f\uff0c\u696d\u52d9\u8a08\u5283\u53ef\u4ee5\u4f7f\u8cfc\u8cb7\u6216\u79df\u8cc3\u904e\u7a0b\u66f4\u52a0\u6e05\u6670\uff0c\u4e26\u5e6b\u52a9\u78ba\u5b9a\u5206\u914d\u7d66\u9019\u4e9b\u8cc7\u7522\u7684\u6700\u4f73\u91d1\u984d\u3002\u4e00\u4efd\u597d\u7684\u5546\u696d\u8a08\u5283\u66f8\u9084\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6c7a\u5b9a\u662f\u5426\u53ef\u4ee5\u589e\u52a0\u5176\u4ed6\u8fa6\u516c\u5ba4\uff0c\u96f6\u552e\u6216\u5de5\u4f5c\u7a7a\u9593\u3002 \u5236\u5b9a\u71df\u92b7\u7b56\u7565 \u71df\u92b7\u548c\u5e02\u5834\u6f5b\u529b\u662f\u6709\u62b1\u8ca0\u7684\u5c0f\u4f01\u696d\u8a08\u5283\u7684\u91cd\u8981\u65b9\u9762\u3002 2009\u5e74\u5728\u52a0\u5dde\u958b\u8a2d\u4e09\u660e\u6cbb\u9910\u5ef3\u7684Scott Sulzer\u8aaa\uff1a\u201c\u6211\u7684\u8a08\u5283\u5305\u62ec\u4e86\u5c45\u4f4f\u5728\u57ce\u5e02\u67d0\u500b\u5730\u5340\u7684\u6240\u6709\u4eba\u7fa4\u7684\u6f5b\u5728\u6d88\u8cbb\u4eba\u7fa4\u3002\u6211\u7684\u76ee\u6a19\u662f\u5438\u5f15\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6240\u6709\u9019\u4e9b\u4eba\u7fa4\u5728\u9644\u8fd1\u5c45\u4f4f\u548c\u5de5\u4f5c\u7684\u4eba\u3002\u201d Sulzer\u768410\u9801\u8a08\u5283\u66f8\u4e3b\u8981\u662f\u4f5c\u70ba\u4e00\u7a2e\u71df\u92b7\u5de5\u5177\u800c\u5275\u5efa\u7684\uff0c\u5176\u4e2d\u5305\u62ec\u8af8\u5982\u76ee\u6a19\u5e02\u5834\u7d30\u5206\uff0c\u71df\u92b7\u7b56\u7565\u548c\u5e02\u5834\u6ef2\u900f\u7387\u7b49\u4e3b\u984c\u3002\u4ed6\u8aaa\uff1a\u201c\u6211\u7684\u5546\u696d\u8a08\u5283\u4e3b\u8981\u662f\u95dc\u65bc\u5e02\u5834\u9810\u6e2c\u3002\u201d 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