{"id":125514,"date":"2016-09-14T16:42:29","date_gmt":"2016-09-14T23:42:29","guid":{"rendered":"http:\/\/old.newsforchinese.com\/v3\/?p=125514"},"modified":"2016-09-14T16:42:29","modified_gmt":"2016-09-14T23:42:29","slug":"%e5%af%8c%e5%9c%8b%e9%8a%80%e8%a1%8c%e7%82%ba%e7%9b%9c%e9%96%8b%e6%88%b6%e8%a7%a3%e9%9b%87%e5%93%a1%e5%b7%a5-%e5%8d%bb%e7%b5%a6%e8%b2%a0%e8%b2%ac%e9%ab%98%e7%ae%a1%e4%b8%80%e5%84%84%e5%a4%9a%e9%80%80","status":"publish","type":"post","link":"https:\/\/newsforchinese.com\/v3\/2016\/09\/14\/%e5%af%8c%e5%9c%8b%e9%8a%80%e8%a1%8c%e7%82%ba%e7%9b%9c%e9%96%8b%e6%88%b6%e8%a7%a3%e9%9b%87%e5%93%a1%e5%b7%a5-%e5%8d%bb%e7%b5%a6%e8%b2%a0%e8%b2%ac%e9%ab%98%e7%ae%a1%e4%b8%80%e5%84%84%e5%a4%9a%e9%80%80\/","title":{"rendered":"\u5bcc\u570b\u9280\u884c\u70ba\u76dc\u958b\u6236\u89e3\u96c7\u54e1\u5de5 \u537b\u7d66\u8ca0\u8cac\u9ad8\u7ba1\u4e00\u5104\u591a\u9000\u4f11\u91d1"},"content":{"rendered":"<p>\u5bcc\u570b\u9280\u884c(Wells Fargo)\u4e0a\u9031\u88ab\u88c1\u7f701.85\u5104\u5143\u5f8c\uff0c\u7acb\u5373\u958b\u9664\u76f8\u95dc\u696d\u52d9\u4eba\u54e1\u4e94\u5343\u591a\u4eba\uff0c\u4f46\u4ed6\u5011\u7684\u982d\u9818\u5230\u7684\u9000\u4f11\u91d1\uff0c\u537b\u6bd4\u7f70\u91d1\u9084\u591a\u3002<!--more-->\u5c0d\u65bc\u53bb\u5e74\u7372\u5229\u5169\u767e\u591a\u5104\u7684\u9019\u5bb6\u9280\u884c\u4f86\u8aaa\uff0c\u9019\u7b46\u7f70\u91d1\u767e\u5206\u4e4b\u4e00\u90fd\u4e0d\u5230\uff0c\u751a\u81f3\u6bd4\u7d66\u8a72\u516c\u53f8\u7684\u57f7\u884c\u9577John G. 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2016","format":false,"excerpt":"\u7d42\u65bc\u6709\u79d1\u5b78\u5be6\u9a57\u8b49\u660e\uff0c\u4eba\u50be\u5411\u65bc\u628a\u5c0f\u8b0a\u8aaa\u6210\u5927\u8b0a\uff0c\u7531\u81c9\u7d05\u8116\u5b50\u7c97\u5730\u8aaa\u8b0a\u5230\u6c23\u5b9a\u795e\u9592\u5730\u8aaa\u8b0a\uff0c\u5f9e\u4e0d\u8aaa\u8b0a\u5230\u8aaa\u8b0a\u6210\u6027\uff0c\u6700\u5f8c\u50cf\u500b\u4eba\u9ad4\u5473\u822c\u5730\u8b8a\u6210\u8eab\u9ad4\u4e00\u90e8\u5206\u3002\u7576\u7136\uff0c\u79d1\u5b78\u5bb6\u4e5f\u767c\u73fe\u6709\u4e9b\u4eba\u662f\u4e0d\u8aaa\u8b0a\u7684\uff0c\u53ea\u662f\u7121\u6cd5\u7b97\u51fa\u9019\u4e00\u5c0f\u64ae\u4eba\u662f\u591a\u9ebc\u5730\u7a00\u5c11\u3002 \u502b\u6566\u5927\u5b78\u5b78\u9662(University College London)\u8166\u60c5\u7dd2\u5be6\u9a57\u5ba4(Affective Brain Lab)\u7684\u795e\u7d93\u79d1\u5b78\u5bb6\u5011\uff0c\u8b93\u516b\u5341\u540d\u53d7\u8a66\u8005\u8655\u4e0d\u540c\u60c5\u5883\uff0c\u4ed6\u5011\u53ef\u4ee5\u53cd\u5fa9\u8aaa\u8b0a\uff0c\u4e26\u6839\u64da\u8aaa\u8b0a\u7a0b\u5ea6\u5f97\u5230\u4e0d\u540c\u7684\u734e\u8cde\uff0c\u7136\u5f8c\u7528\u6838\u78c1\u5171\u632f\u9020\u5f71(MRI)\u4f86\u6383\u63cf\u8166\u90e8\u8ca0\u8cac\u60c5\u7dd2\u7684\u674f\u4ec1\u6838(amygdala)\u8b8a\u5316\uff0c\u7d50\u679c\u767c\u73fe\u5b83\u96a8\u8457\u8aaa\u8b0a\u7a0b\u5ea6\u52a0\u6df1\u800c\u8d8a\u8b8a\u4e0d\u654f\u611f\uff0c\u56e0\u6b64\u4ed6\u5011\u5f97\u51fa\u7d50\u8ad6\u8aaa\uff0c\u9019\u662f\u7b2c\u4e00\u6b21\u5be6\u9a57\u8b49\u660e\uff1a\u4eba\u6492\u8b0a\u8d8a\u591a\uff0c\u81bd\u5b50\u8d8a\u5927\u3002 \u9019\u7bc7\u8ad6\u6587\u540d\u70ba\u300a\u5927\u8166\u6703\u7fd2\u6163\u4e0d\u8aa0\u5be6\u300b(The Brain Adapts To Dishonesty)\uff0c\u520a\u767b\u65bc\u795e\u7d93\u79d1\u5b78\u8235\u624b\u7d1a\u671f\u520aNature Neuroscience\uff0c\u7531\u8a72\u5be6\u9a57\u5ba4\u4e3b\u4efbTali Sharot\u8207\u53e6\u5169\u540d\u795e\u7d93\u79d1\u5b78\u5bb6\uff0c\u4ee5\u53ca\u66fe\u5f97\u904e\u300c\u641e\u7b11\u8afe\u8c9d\u723e\u734e\u300d(Ig Nobel Prize)\u7684\u5317\u5361\u5dde\u675c\u514b\u5927\u5b78(Duke University)\u77e5\u540d\u5fc3\u7406\u5b78\u6559\u6388Dan Ariely\u5171\u540c\u64b0\u5beb\u3002 \u5c0d\u6b64\u9996\u500b\u6492\u8b0a\u6703\u6210\u6027\u7684\u79d1\u5b78\u5be6\u9a57\uff0c\u9ebb\u85a9\u8af8\u585e\u5927\u5b78\u5fc3\u7406\u5b78\u548c\u8166\u79d1\u5b78\u6559\u6388Robert Feldman\u7a31\u8b9a\u9053\uff1a\u300c\u9019\u500b\u7d50\u679c\u70ba\u4eba\u5011\u900f\u904e\u7df4\u7fd2\u800c\u6210\u70ba\u6492\u8b0a\u6163\u72af\u63d0\u4f9b\u4e86\u7dda\u7d22\uff0c\u4e5f\u63d0\u9192\u5927\u5bb6\uff0c\u5bb9\u5fcd\u5c0f\u6492\u8b0a\uff0c\u5c31\u8981\u627f\u64d4\u8b8a\u6210\u5927\u9a19\u5b50\u7684\u98a8\u96aa\u3002\u300d\u963f\u59c6\u65af\u7279\u4e39\u5927\u5b78\u7684\u884c\u70ba\u502b\u7406\u5be6\u9a57\u5ba4\u7684Shaul Shavi\u8aaa\u9019\u500b\u300c\u512a\u96c5\u300d\u53c8\u300c\u91cd\u8981\u300d\u7684\u7814\u7a76\uff0c\u70ba\u8aaa\u8b0a\u7684\u6ed1\u5761\u8b2c\u8aa4(Slippery Slope)\u8ad6\u5f97\u5230\u8b49\u64da\u3002\u8cd3\u5915\u6cd5\u5c3c\u4e9e\u5927\u5b78\u6c83\u9813\u5546\u5b78\u9662(Wharton School of Business)\u7814\u7a76\u6b3a\u9a19\u7684Maurice Schweitzer\u4e5f\u8aaa\uff0c\u5229\u7528\u5927\u8166\u6383\u63cf\u4f86\u8b49\u660e\u795e\u7d93\u7cfb\u7d71\u8207\u8aaa\u8b0a\u6709\u95dc\u662f\u65b0\u5947\u7684\u65b9\u6cd5\u3002 \u56e0\u9019\u500b\u5be6\u9a57\u662f\u8a2d\u5b9a\u5728\u53d7\u63a7\u5236\u7684\u74b0\u5883\u4e2d\uff0c\u4e14\u8aaa\u8b0a\u7684\u56de\u5831\u662f\u7d66\u734e\u8cde\uff0c\u6240\u4ee5\u9023\u7814\u7a76\u8005\u90fd\u61f7\u7591\u9019\u4e9b\u767c\u73fe\u662f\u5426\u53ef\u61c9\u7528\u5230\u300c\u771f\u5be6\u4e16\u754c\u300d\u3002\u96d6\u7136\u771f\u5be6\u4e16\u754c\u5c0d\u8aaa\u8b0a\u8005\u591a\u4e0d\u5bb9\u60c5\uff0c\u4f46\u300c\u98df\u9ad3\u77e5\u5473\u300d\u597d\u50cf\u4e5f\u662f\u73fe\u5be6\u4e2d\u5e38\u898b\u7684\u4e8b\u3002\u4eba\u5982\u6b64\uff0c\u4f01\u696d\u4ea6\u5982\u6b64\u3002 \u582a\u7a31\u672c\u4e16\u7d00\u6700\u4ee4\u4eba\u50bb\u773c\u7684\u4f01\u696d\u4f5c\u5f0a\u4e8b\u4ef6\uff0c\u7576\u5c6c\u53bb\u5e74\u4e5d\u6708\u7206\u767c\u7684\u798f\u65af(Volkswagen)\u6c7d\u8eca\u96c6\u5718\u5c3e\u6c23\u6392\u653e\u9020\u5047\u4e8b\u4ef6\u3002\u9019\u5bb62014\u5e74\u8ce3\u51fa\u5343\u842c\u8f1b\u8eca\u3001\u65d7\u4e0b\u6709\u516b\u5bb6\u8eca\u5ee0\u7684\u4e16\u754c\u7b2c\u4e8c\u5927\u6c7d\u8eca\u96c6\u5718\uff0c\u672c\u8eab\u54c1\u724c\u50f9\u503c\u9ad8\u9054125\u591a\u5104\u5143\uff0c\u4f46\u4e00\u500b\u5168\u4e16\u754c\u90fd\u60f3\u4e0d\u5230\u7684\u4f01\u696d\u6492\u8b0a\u884c\u70ba\uff0c\u4fbf\u8b93\u5b83\u5149\u5728\u7f8e\u570b\u5c31\u8ce0\u5149\u4e86\u6240\u6709\u54c1\u724c\u50f9\u503c\uff0c\u9084\u4e0d\u592025\u5104\u5143\uff0c\u4e14\u672c\u53ef\u63d0\u65e9\u5be6\u73fe\u57f7\u884c\u9577Martin Winterkorn\u5b9a\u4e0b\u76842018\u5e74\u6210\u70ba\u4e16\u754c\u7b2c\u4e00\u7684\u300c\u7b56\u75652018\u300d(Strategy 2018)\u76ee\u6a19\uff0c\u4e00\u4e0b\u5b50\u5168\u6253\u6c34\u6f02\u5152\uff0c\u800c\u9019\u4f4d\u57f7\u884c\u9577\u4e5f\u65bc\u7f8e\u570b\u74b0\u4fdd\u7f72\u63d0\u51fa\u4f5c\u5f0a\u6307\u63a7\u5f8c\u4e94\u5929\uff0c\u9eef\u7136\u4e0b\u53f0\u3002 \u4ed6\u5f9e2007\u5e74\u4efb\u798f\u65af\u96c6\u5718\u57f7\u884c\u9577\uff0c\u9020\u5047\u4e8b\u4ef6\u5247\u5f9e2008\u5e74\u958b\u59cb\uff0c\u5b8c\u5168\u5728\u4ed6\u7684\u4efb\u5167\u6240\u88c1\u5b9a\u57f7\u884c\u7684\uff0c\u4e0b\u53f0\u8ca0\u8cac\u7406\u6240\u7576\u7136\uff0c\u751a\u81f3\u53ef\u80fd\u9084\u8ce0\u4e0d\u8d77\u6d88\u8cbb\u8005\u3001\u96c6\u5718\u8207\u80a1\u6771\u5011\u7684\u640d\u5931\u3002\u53ea\u662f\u8b93\u4eba\u8cbb\u89e3\u7684\u662f\uff0c\u4e00\u500b\u5e74\u6536\u90542366\u5104\u5143\uff0c\u6bd4\u8c50\u7530\u9084\u591a\u7684\u96c6\u5718\uff0c\u7adf\u7136\u6703\u9760\u8edf\u9ad4\u4f5c\u5f0a\u4f86\u885d\u76ee\u6a19\uff0c\u5be6\u5728\u4e0d\u53ef\u601d\u8b70\u3002\u4e5f\u8a31\u662f\u70ba\u4e86\u5728\u7bc0\u80fd\u8eca\u767c\u5c55\u65b9\u9762\u722d\u9738\u4e3b\u7684\u5fc3\u614b\u4f5c\u795f\uff0c\u767c\u5c55\u67f4\u6cb9\u8eca\u7684\u798f\u65af\u4e0d\u60dc\u9760\u4f5c\u5f0a\uff0c\u4e5f\u4e00\u5fc3\u60f3\u8981\u58d3\u904e\u767c\u5c55\u6cb9\u96fb\u6df7\u5408\u8eca\u7684\u8c50\u7530\uff0c\u8d70\u706b\u5165\u9b54\u4e86\u3002 \u8d70\u706b\u5165\u9b54\u7684\u4e0d\u53ea\u798f\u65af\uff0c\u7e3d\u90e8\u5728\u4e09\u85e9\u5e02\uff0c\u66fe\u65bc\u53bb\u5e74\u6210\u70ba\u5168\u7403\u7b2c\u4e00\u5927\u5e02\u5834\u8cc7\u672c\u9280\u884c\uff0c\u73fe\u70ba\u5168\u7f8e\u7b2c\u4e09\u5927\u8cc7\u7522\u7684\u5bcc\u570b\u9280\u884c(Wells Fargo)\uff0c\u7adf\u7136\u4e5f\u70ba\u4e86\u885d\u696d\u7e3e\u800c\u65bc\u4eca\u5e74\u4e5d\u6708\u7206\u767c\u76dc\u958b\u5e33\u6236\u8207\u4fe1\u7528\u5361\u4e8b\u4ef6\uff0c\u6d89\u53ca\u5169\u767e\u591a\u842c\u672a\u6388\u6b0a\u5ba2\u6236\uff0c\u88ab\u958b\u7f70\u91d1\u984d\u4e5f\u8fd1\u5169\u5104\u5143\uff0c\u9019\u9084\u4e0d\u5305\u62ec\u5ba2\u6236\u6c42\u511f\u3002\u4e0b\u53f0\u7684\u540c\u6a23\u662f\u516c\u53f8\u6700\u9ad8\u4e3b\u7ba1\uff0c\u793e\u6703\u7684\u8b74\u8cac\u5247\u662f\u52a0\u5dde\u8207\u9ebb\u5dde\u505c\u6b62\u8207\u5176\u5f80\u4f86\uff0c\u6a19\u666e\u8a55\u7d1a\u5f9e\u7a69\u5b9a\u964d\u70ba\u8ca0\u9762\u3002 \u9019\u500b\u727d\u626f\u5230\u4e94\u5343\u591a\u540d\u54e1\u5de5\u7684\u6b3a\u8a50\u884c\u70ba\uff0c\u662f\u7531Carrie Tolstedt\u6240\u9818\u5c0e\u7684\u793e\u5340\u9280\u884c(Community Banking)\u696d\u52d9\u90e8\u9580\u6240\u7206\u767c\u7684\uff0c\u8a72\u90e8\u9580\u8a02\u51fa\u6fc0\u9032\u7684\u92b7\u552e\u8a08\u756b\uff0c\u898f\u5b9a\u5404\u500b\u5206\u884c\u8981\u6bcf\u6708\u9054\u6210\u4e00\u5b9a\u7684\u4fe1\u7528\u5361\u3001\u6d3b\u5132\u5e33\u6236\u3001\u652f\u7968\u5e33\u6236\u7b49\u54e1\u5de5\u5011\u4fd7\u7a31\u300c\u5bcc\u570b\u516b\u5927\u300d(The Great Eight)\u793e\u5340\u9280\u884c\u7522\u54c1\u7684\u958b\u6236\u914d\u984d\u3002\u660e\u986f\u7684\uff0c\u9019\u6a23\u7684\u914d\u984d\u4e0d\u5408\u7406\u4e14\u5145\u6eff\u58d3\u529b\uff0c\u4f46\u7e3d\u90e8\u4e0d\u7ba1\u9019\u4e9b\uff0c\u53ea\u770b\u696d\u7e3e\u662f\u5426\u9054\u6210\uff0c\u56e0\u6b64\u57fa\u5c64\u54e1\u5de5\u88ab\u8feb\u92cc\u800c\u8d70\u96aa\u3002 \u524d\u8cd3\u5ddeAllentown\u5bcc\u570b\u9280\u884c\u5206\u884c\u7d93\u7406Julie Miller\u8aaa\uff1a\u300c\u9019\u4e9b\u9ad8\u7ba1\u5275\u9020\u4e86\u4e00\u5957\u5145\u6eff\u9a37\u64fe\u8207\u58d3\u529b\u7684\u7cfb\u7d71\u3002\u300d\u5979\u6307\u51fa\uff0c\u6bcf\u5e74\u5979\u7684\u5206\u884c\u90fd\u5fc5\u9808\u589e\u52a035%\u7684\u92b7\u552e\uff0c\u4f46Allentown\u662f\u500b\u5c0f\u57ce\u5e02\uff0c\u5ba2\u6e90\u6709\u9650\uff0c\u6240\u4ee5\u9019\u4e9b\u65b0\u589e\u8981\u5f9e\u90a3\u4f86\uff0c\u53ea\u6709\u5f9e\u73fe\u6709\u5ba2\u6236\u90a3\u88e1\u6316\u3002San Diego\u5206\u884c\u524d\u500b\u4eba\u7406\u8ca1\u9867\u554fKhalid Taha\u7a31\uff0c\u4ed6\u6bcf\u5929\u90fd\u6709\u8981\u8ce3\u51fa\u5169\u5230\u4e09\u500b\u7522\u54c1\u7684\u58d3\u529b\uff0c\u4ed6\u8aaa\uff1a\u300c\u9280\u884c\u4e0d\u5408\u7406\u7684\u92b7\u552e\u653f\u7b56\uff0c\u8b93\u6211\u4ed8\u51fa\u5f88\u5927\u4ee3\u50f9\u3002\u300d\u7f8e\u570b\u5341\u6708\u7b2c\u4e00\u9031\u7684\u521d\u9818\u5931\u696d\u91d1\u4eba\u4e2d\uff0c\u76f8\u4fe1\u6bcf\u4e94\u5341\u4eba\u5c31\u81f3\u5c11\u6709\u4e00\u4eba\u662f\u5bcc\u570b\u9280\u884c\u8ca2\u737b\u7684\u3002 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